Hanser & Associates is a national public relations firm that creates and manages relationships to deliver powerful results. Click on any capability to learn more.
Are you consistently creating valuable digital, video and print content to attract the right audience?
You can’t over-communicate about issues and policies. Getting people to pay attention is the tricky part…
We recently shared our point of view on healthcare word of mouth in Strategic Healthcare Marketing magazine. The summary: authentic, trusted voices are essential in the context of rising healthcare consumerism and declining institutional trust, and there are specific...read more
After writing a post for the local business blog addressing the decades-long decline in attention and trust, we’ve seen ‘post-truth’ named word of the year and a harsh light cast on sharing fake news, especially via Facebook. So, I wanted to reinforce a...read more