Des Moines Firm Wins Top National PR Award
NEW YORK (June 15, 2001) - The Public Relations Society of America
announced last night that West Des Moines-based Hanser & Associates
has received the prestigious Bronze Anvil award. Considered the
"Oscars" recognizing national excellence in public relations
tactics, the award was presented for an employee communications program
the PR firm created with its client, Bankers Trust Company, Des Moines.
The program also won Best of Show and First Place in the Electronic Communication division from the Iowa Bankers Association last month.
Hanser & Associates collaborated with Bankers Trust to create the employee communication strategy, presentation and training materials to reeducate employees on the bank's customer service "Basics." A video training program with humorous excerpts from classic television shows and an interactive "Jeopardy!" game show involved employees to demonstrate the "Basics."
Hanser & Associates is a group of public relations specialists that helps companies build and maintain relationships with the people who are important to their future. The firm is ranked among the top independent PR firms in Midwest cities.
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