Communicator Award for Video News Release

DES MOINES , IOWA (March 15, 2007) – Des Moines-based Hanser & Associates (H&A) announced today that it was recognized with an international Award of Distinction in the Communicator Awards video competition.

The award was presented for a video news release (VNR) H&A created and produced in 2006 for New York, N.Y.-based Coach USA to launch megabus.com intercity bus service in the United States .

H&A placed the VNR on 49 local TV stations throughout the Midwest and on the NBC Nightly News network. Television news coverage was part of a national PR campaign that placed 908 total news stories and registered 228 million impressions for Coach USA in 2006.

The annual Communicator Awards in Arlington , Texas are an international competition honoring excellence in communications. H&A is included in winners recognized among 3,000 entries. Other winners in the international video competition include Bank of America, Con Edison and Lockheed Martin. “We are honored to have our work for clients recognized again this year among the world’s top communicators,” said H&A President Ronald Hanser.

Posted: March 15, 2007 at 9:10 am by sarag