DES MOINES, Iowa (May 9, 2007) – Ronald Hanser, APR, president of West Des Moines-based Hanser & Associates (H&A), wrote a chapter for the new book, “Inside the Minds: Developing Public Relations Campaigns” published this month by Boston-based Aspatore Books, America’s largest publisher for C-level corporate executives.

Aspatore describes the book as an authoritative, insider’s perspective on the key strategies for creating, implementing and benchmarking successful PR campaigns. Featuring presidents and CEOs representing some of the nation’s leading PR firms, the book provides an overview of the key steps and considerations involved in planning and launching PR programs.

Hanser is one of only 10 public relations industry leaders in the United States chosen to contribute to this book; selection was due to Hanser’s roles as global chairman of Pinnacle Worldwide and H&A president.

Aspatore describes these 10 authors as “… top PR experts on implementing a PR plan, benchmarking success and achieving client goals.”

“Public relations is a big part of the corporate CEO’s responsibility,” said Hanser. “I was honored to describe how CEOs are using PR to build their companies’ reputation, brand and sales.”

Hanser’s chapter – entitled “PR for People in Corner Offices” – mentions organizations with which H&A has been involved, including City of West Des Moines, Coach USA, Council of Public Relations Firms, GfK Roper Consulting, Good Samaritan Hospital, Greater Des Moines Partnership, Iowa Health System, Pinnacle Worldwide, Public Relations Society of America, Qwest, Redstone Communications, The Wall Street Journal, Word of Mouth Marketing Association and others.

The book can be purchased by visiting www.aspatore.com/store or retail bookstores and online sellers including Amazon.com, BN.com and Borders.com.

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Posted: May 9, 2007 at 4:55 pm by Ryan Hanser