Public relations firm debuts case studies, client newsrooms and online contest

DES MOINES, IOWA (March 25, 2009) – Hanser & Associates today launched an updated Web site at http://www.hanser.com featuring online news and case studies, illustrating how public relations creates and manages relationships to deliver powerful results.

In addition to the firm’s new blog and other content, Hanser.com features more than 70 case studies describing the measurable results of public relations work including word of mouth and social media campaigns.

“This is timely during the recession,” said Ronald Hanser, president of Hanser & Associates. “We’re describing cost-effective actions business owners can take to improve their company’s vitality.”

Hanser & Associates is hosting online newsrooms for clients, too. The publishing aims to support clients’ online visibility and engagement with news reporters, customers and other stakeholders.

“The Internet transformed Hanser & Associates’ media relations practices a decade ago,” said Hanser. “We continue to evolve how we deliver online visibility for client news.”

The PR firm also opened its “Signs of Spring” online contest providing a chance to win a healthy crop of new ideas for a central Iowa not-for-profit organization and some best-selling books on communication. The deadline for entries is April 6; visit http://www.hanser.com/spring-fling/signs-of-spring-contest/ for details.

Posted: March 25, 2009 at 7:43 am by sarag