Situation: Washington, D.C.-based American Health Care Association (AHCA) is the national trade association for the long-term care industry. In 2002, the industry was confronted with congress-imposed pending Medicare cuts that would slash health care funding for nursing home residents – for example, $26 million in Iowa and $56 million in Ohio.

PR Action: Hanser & Associates helped AHCA formulate and implement a winning strategy and conduct a series of successful news conferences in the Midwest.

Results: Events in Sioux City and Dubuque, Iowa; and Cincinnati, Ohio drew news media coverage and attention to pending cuts. The strategy got the attention of key members of Congress and resulted in maintaining funding for nursing home residents.

Posted: January 20, 2009 at 4:30 pm by sarag