case study

PR protects University System during crisis

Situation: Palmer College of Chiropractic was established in 1895 in Davenport, Iowa by D.D. Palmer, founder of the chiropractic profession. Palmer Chiropractic University System (University) was created in 1991 bringing together Palmer College of Chiropractic West (San Jose, Calif.), Palmer College of Chiropractic Florida (Port Orange, Fla.) and Palmer College (Davenport). Today, enrollment is 2,400 and the University’s 40,000 alumni practice throughout the world. Hanser & Associates was retained in 2004 by the Executive Committee of the University’s Board of Trustees as they prepared to announce extensive changes. The Board was also at the midpoint of Palmer College of Chiropractic’s $35 million capital campaign for a new Academic Health Center (AHC) in Davenport.

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Posted: January 20, 2009 at 5:06 pm by sarag

Category : Crisis Management / Customer and Employee Relations / Media Monitoring / Media Relations / PR Counsel and Strategy Development / PR Program Management / Publishing

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