case study

PR/labor relations during strike maintains customer relations

Situation: In 1998, Denver, Colorado-based Qwest Communications International (then named US WEST) was faced with a labor strike by 36,000 members of the Communications Workers of America (CWA). In Iowa, 1,900 workers were off the job. In CWA, US WEST was dealing with a respected, savvy organization. Hanser & Associates was retained by US WEST to cover the Iowa region of the company’s 14-state service area.

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Posted: January 21, 2009 at 2:56 pm by sarag

Category : Advising / Communicating / Connecting / Events / Listening / Media Monitoring / Media Relations / Media Spokesperson Training / PR Counsel and Strategy Development / PR Program Management / Publishing / Word of Mouth

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