If it’s hard to measure public relations, then how on earth can you measure far-flung conversations?

Fact is you can — and should — measure word of mouth (and PR, too!). And it’s not hard either. The trick is to focus on measuring what matters most.

So, what matters?

Well, that depends on what’s important in your business, but the core question is the same: who is saying what to whom with what result?

There are a lot of perspectives on how best to answer the question.

As a member of Word of Mouth Marketing Association, we like their Terminology Framework for describing and measuring word of mouth marketing campaigns.

At Hanser & Associates, we’re committed to creating authentic word of mouth strategies and building measurement into these programs as an essential element of encouraging and facilitating two-way communication.

We hope this four-post series (posts one, two and three are here) has helped you understand our process for Word of Mouth. Please call us at 800-340-6434 today to discuss your word of mouth questions.

Posted: January 19, 2010 at 5:05 pm by Ryan Hanser