Chicago-based Word of Mouth Marketing Association this month issued new guidelines

WOMMA’s guidelines are an essential tool for public relations professionals creating and implementing social media and WOM strategies.

The guidelines:

• Go beyond the “do’s and don’ts” of basic disclosure, i.e. the U.S. Federal Trade Commission’s (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising
• Help us manage social media in regulated industries for PR clients such as financial services, transportation and healthcare providers
• Are about more than doing the right thing; striking the balance between serving the public interest and “selling” stuff.

Hanser & Associates recommends that every business decision-maker review WOMMA’s guidelines.

WOMMA, founded in 2004, advances the discipline of credible WOM, both offline and online. Since 2005, Hanser & Associates has been a member of WOMMA, a practical resource for the strategic counsel and services we provide to our clients.

Check out our 24 case studies illustrating successful social media and WOM programs implemented using WOMMA guidelines; and please call us at 800-340-6434 for guidance.

Posted: February 26, 2010 at 4:48 pm by Ron