This is the second post exploring the results of the Business Record/Hanser & Associates 2010 Des Moines Social Media Survey. A full report will be available in March.

Among the 72% of Des Moines organizations using social media, most are looking for attention and leads. Supporting customers is also a majority goal.

However, many have no strategy for reaching their goals, and that appears to affect the ability to measure success.

About 1 in 3 are satisfied with their effort to date. Note the relationship between expectations and strategy. Lack of strategy does fade a bit with time.

Next time, we’ll show tactics and resources. Questions or comments welcomed!

Posted: February 24, 2010 at 4:34 pm by Ryan Hanser