Here’s our summary report of the Des Moines Business Record/Hanser & Associates Des Moines Social Media 2010 Survey examining social media in central Iowa.

Key findings of the survey include:

• Nearly 3 in 4 organizations are using social media, and about half started in the last twelve
  months
• Creating awareness is the leading goal of social media participation; lead generation and
  customer service are also a majority activity
• Strategy and measurement are lacking – 54% have no defined strategy and 67% have no
  established way to measure social media success
• Social networks are the most popular tools, used by 85% of responding organizations.
  Blogging, microblogging and online video are also popular. Just 8% are using monitoring
  tools.
• Organizations are not committing many resources to social media – most have fewer than
  five part-time employees with social media responsibilities and spent less than $10,000 in
  2009. Nearly 80% do not plan to increase their budget in 2010.
• Just 37% say their social media activity meets their expectations and more than 40% say they
  don’t know if their activity meets expectations. Yet, 82% say social media is worth the
  investment

Posted: April 14, 2010 at 7:36 am by Ryan Hanser