Situation: The State of Iowa’s legislature and Department of Natural Resources set public policy in 1999 to develop a “Super-park,” a publicly owned year-round resort facility to be operated by a private management company. Centerville, Iowa-based CVRC&D, the local economic development agency in Southern Iowa on the shores of 11,000-acre Lake Rathbun, needed to build public support and influence state leaders to locate the Super-park within the existing 800-acre Honey Creek State Park at Lake Rathbun.

PR Action: Working with CVRC&D’s management team and board of directors, we provided public input process, branding strategy and marketing for Iowa’s first super-park at Centerville, Iowa.

Results: Honey Creek Resort enjoyed a successful opening; the results demonstrate our capability to deliver turnkey services that produce powerful results.

Posted: February 3, 2010 at 2:41 pm by sarag