Situation: Upper Iowa University (UIU), founded in 1857, is a Fayette, Iowa-based private university providing undergraduate and graduate degrees to 6,000 students at campuses and centers worldwide. UIU in 2005 hired a new president and wanted to build its brand and increase enrollment. UIU sought a public relations firm to help them get closer to their customers (students, referrers and others whom matter) – shifting away from interruption and monologue (advertising) and toward engagement and conversation (public relations).

PR Action: West Des Moines, Iowa-based Hanser & Associates was retained as UIU’s global public relations firm 2006-2008 to create and implement a PR campaign to bring about the institution’s re-branding in the USA and abroad. We worked with UIU’s communication/PR team and provided strategy recommendations, crisis communication planning, media relations, and guidance regarding commencements/events in the USA and abroad. We also brought our Pinnacle Worldwide partners in Asia/Pacific onto UIU’s team to provide counsel regarding Asia/Pacific events, and our affiliated advertising agency, Redstone Communications, to provide ad services.

Results: The university’s awareness and enrollment increased

Posted: February 3, 2010 at 2:38 pm by sarag