Situation: Sioux Falls, SD-based Regency Hotel Management Company & its affiliates own more than 60 properties in 21 states, and Hotel Business magazine has consistently ranked Regency as one of the Top 100 Management Companies. Regency was formed in 1965, has more than 6,000 employees, and operates under various franchises, including Starwood, Radisson, Marriott, ClubHouse, and Best Western.

PR Action: Regency retained Hanser & Associates in 2006 to provide strategic PR counsel, media relations and crisis communications services for the launch of managed properties, including Bridges Bay Resort at Okoboji, Iowa, and Honey Creek Resort at Centerville, Iowa.

Results: Properties enjoyed successful openings and operations — demonstrating our experienced team’s capability to quickly deliver turnkey services that produce powerful results.

Posted: February 3, 2010 at 2:39 pm by Ryan Hanser