More companies could avoid “bad publicity” and the associated costs by doing the right thing, and including public relations counsel in the formulation of their business strategy and decisions.

That’s the conclusion of The Economist magazine in its January 14 print edition.  The prestigous magazine’s Marketing and Public Relations feature story is entitled Public relations in the recession / Good news / Other firms’ suffering has bolstered the public-relations business.

We commend their editors for reminding readers around the world of the power of public relations.  They describe the ROI from integrated programs that include “traditional PR” along with corporate business strategy, thought leadership, customer relations, employee recruitment, crisis communication, social media initiatives – and much more - to support our clients’ business goals.

The Economist accurately spotlights the role of public relations in 2010.

Posted: January 14, 2010 at 2:58 pm by Ron