Word-Of-Mouth
Buying decisions today are made through conversations, making marketing by word-of-mouth (WOM) the most direct route to success.
Harnessing customer advocates and other influentials as a dynamic WOM channel - one that is credible, persuasive, knowledgeable and passionate - spreads your message faster and yields greater sales results than any other marketing strategy. WOM programs can have profound impacts on an organization.
Entering into a defined category with multiple competitors is easier for a company with support from customer advocates who have used your product/service and other influentials who can describe their experiences to potential purchasers and news reporters.
Hanser & Associates (H&A) would create and implement a WOM program uniquely tailored to your organization that would:
1. Identify - find people across your service area that not only could use your product/service, but are likely to tell many other people about it.
2. Activate - create a program for these customer advocates and other influentials that aids in the development, testing, launch and continuous refinement of your product/service, focusing especially on how these customers and other influentials can drive sales.
3. Measure - work with your executive team to define the metrics important to campaign, product/service and corporate success.
H&A and our Pinnacle Worldwide partners in June 2005 launched the Pinnacle WOM process, recognized by WOM experts as the world's most complete WOM offering.
Since 2005, H&A and our partners have implemented WOM campaigns for many clients in the United States.