Situation: Des Moines, Iowa-based Iowa Pharmacy Association (IPA) is the state society representing the profession, serving the professional needs of all pharmacists, pharmacy students and pharmacy technicians. IPA retained Hanser & Associates to help the statewide association communicate more effectively with the Iowa legislature and statewide opinion leaders regarding drug costs. The association needed to communicate how members help contain Medicaid drug costs in Iowa and how Iowa pharmacists improve health care and save state money.

Strategy & tactics: We helped association executives formulate a strategy, message and communication materials – including a brochure – to effectively tell pharmacists’ story to the Iowa legislature, statewide opinion leaders and other target audiences.

Results: The communication campaign resulted in a better understanding of the role of Iowa’s pharmacists among target audiences and adequate funding for Medicaid drug costs in Iowa was maintained.