The Branding Bunch

The Branding Bunch

The Business Record asked us what mistakes we see businesses making and how to fix/avoid them. We warned against… Making decisions without doing research Trying to hide bad news ‘Doing PR’ after something’s gone wrong You can read more on...
Be careful your grassroots efforts don’t catch Fyre

Be careful your grassroots efforts don’t catch Fyre

If you haven’t already heard, the Fyre Festival was an epic failure that is still smoldering. The music festival promised the “unparalleled best” experience on a private island in the Bahamas, but, instead of arriving to high-end accommodations,...
Facebook and Fake News

Facebook and Fake News

If you’ve checked Facebook today, you may have seen their tips for spotting false news and instructions for reporting posts that include false stories. We’re glad Facebook is working to limit the spread of false information and that they’re sharing some of that...
The Results are In: Iowa Social Media Survey 2016

The Results are In: Iowa Social Media Survey 2016

In 2016, social media use by organizations is not new. In fact, 94.9 percent of respondents to Hanser & Associates’ Social Media in Iowa survey in February said that their organizations have been using social media for more than a year. Sixty-six percent of...
My very first Facebook Messenger ad

My very first Facebook Messenger ad

Ads aren’t new on Facebook. We’re all familiar with sponsored posts in our newsfeed. At H&A we have been responsible for a good number of ads on our clients’ behalf. But I encountered a new type of ad. I received a new message in Facebook Messenger. I...