Event MarketingEvent marketing focuses on finding new ways to engage with your target audience. We help you prepare, design and execute an occasion that best fits your needs. With proper planning and research, your event will give a group of people an experience that will have a lasting impression in their minds.
Managing news media
Event social media
Case Studies: Event Marketing
Situation: Home Builders Association of Greater Des Moines (HBA), chartered in 1944, is a nonprofit trade association representing more than 500 members who employ more than 20,000 people in the Des Moines metro. HBA members include residential builders, remodelers...read more
Situation: Roche Pharmaceuticals, now headquartered in South San Francisco, California, is a division of Basel, Switzerland-based healthcare pioneer Roche Group and is one of the world’s largest pharmaceutical companies. Roche’s first experience with a public...read more
Situation: College Savings Iowa 529 Plan (CSI) is State of Iowa’s tax-advantaged college savings plan. CSI retained Hanser & Associates in 2002 to build awareness and participation in the program via statewide public relations. Strategy & tactics: The firm...read more