Media TrainingOur Hanser Media PRocess™ training gives you tools to confidently and comfortably control a news interview and ensure that your message gets to your audience. Hanser & Associates prepares participants to craft key messages, bridge to your agenda, speak clearly and succinctly, and effectively respond to the hard questions.
Key message development
CEO, senior executive and PR mangement coaching
Case Studies: Media Training
Situation: Lincoln, Neb.-based Nebraska Department of Health and Human Services selected Hanser & Associates through a competitive process in 2005 to create a statewide PR campaign for the Nebraska Planning Council on Developmental Disabilities. Strategy &...
Situation: Berkshire Hathaway Energy (BHE), headquartered in Des Moines, Iowa, owns a portfolio of locally managed businesses that share a vision for the energy future. BHE’s Des Moines-based subsidiary, MidAmerican Energy Company (MidAmerican), is Iowa’s largest...
Situation: Elizabeth, New Jersey-based Coach USA — one of the world’s largest bus companies — selected Hanser & Associates in 2005 to launch Coach USA’s new subsidiary, megabus.com, the first company in North America to offer city-to-city express bus service with...