Media Training

Our Hanser Media PRocess™ training gives you tools to confidently and comfortably control a news interview and ensure that your message gets to your audience. Hanser & Associates prepares participants to craft key messages, bridge to your agenda, speak clearly and succinctly, and effectively respond to the hard questions.
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Key message development

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CEO, senior executive and PR mangement coaching

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Training sessions

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Video review

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Role-playing

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Follow-up sessions

Case Studies: Media Training

Energy company expands in Midwest

Situation: Berkshire Hathaway Energy (BHE), headquartered in Des Moines, Iowa, owns a portfolio of locally managed businesses that share a vision for the energy future. BHE’s Des Moines-based subsidiary, MidAmerican Energy Company (MidAmerican), is Iowa’s largest...

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Changing the way Americans travel…

Situation: Elizabeth, New Jersey-based Coach USA — one of the world’s largest bus companies — selected Hanser & Associates in 2005 to launch Coach USA’s new subsidiary, megabus.com, the first company in North America to offer city-to-city express bus service with...

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Want to know more?

To learn more about our media training services or see more case studies, call 515-224-1086.

Request more information via email.