Product LaunchYou only have one first chance; make it memorable! A well-executed launch should give a positive first impression that draws attention. Hanser & Associates will help you develop a plan, measure results and drive sales momentum.
Tracking & Measurement
Case Studies: Product Launch
Situation: Roche Pharmaceuticals, now headquartered in South San Francisco, California, is a division of Basel, Switzerland-based healthcare pioneer Roche Group and is one of the world’s largest pharmaceutical companies. Roche’s first experience with a public...read more
Situation: College Savings Iowa 529 Plan (CSI) is State of Iowa’s tax-advantaged college savings plan. CSI retained Hanser & Associates in 2002 to build awareness and participation in the program via statewide public relations. Strategy & tactics: The firm...read more
Situation: Mitas, based in Prague, Czech Republic, is one of Europe’s leading producers of agricultural and industrial tires. Since the 1930, the company (a member of CGS Holding Group) had operated production facilities in Eastern Europe and maintains a global...read more