Be careful your grassroots efforts don’t catch Fyre

Be careful your grassroots efforts don’t catch Fyre

If you haven’t already heard, the Fyre Festival was an epic failure that is still smoldering. The music festival promised the “unparalleled best” experience on a private island in the Bahamas, but, instead of arriving to high-end accommodations,...
The Results are In: Iowa Social Media Survey 2016

The Results are In: Iowa Social Media Survey 2016

In 2016, social media use by organizations is not new. In fact, 94.9 percent of respondents to Hanser & Associates’ Social Media in Iowa survey in February said that their organizations have been using social media for more than a year. Sixty-six percent of...
Your brand beyond your product or service

Your brand beyond your product or service

All right. You have your brand all figured out. You have your logo, and hopefully a style guide to make sure all of your digital and print assets look uniform to make sure your audiences receive the right message. You have it all figured out. Or do you? via GIPHY “You...
A robot will take your job?

A robot will take your job?

The BBC recently built a thing based on a report of the rise of the machines, and that thing says PR people are ‘quite unlikely’ to be replaced by robots. Still, I had a chance to visit with the founders of KeyWee and Narrative Science during the PR...
Watercooler Wednesday: Where will Facebook Reactions take us?

Watercooler Wednesday: Where will Facebook Reactions take us?

This is the first in a series of posts designed to generate conversation (and hopefully some insights) on breaking developments in public relations and marketing. It will be interesting to see how many posts involve Facebook. What is it? Facebook is testing Reactions...