The Branding Bunch

The Branding Bunch

The Business Record asked us what mistakes we see businesses making and how to fix/avoid them. We warned against… Making decisions without doing research Trying to hide bad news ‘Doing PR’ after something’s gone wrong You can read more on...
Crisis management lessons learned from these data breaches

Crisis management lessons learned from these data breaches

Effective PR includes providing excellent service to your customers, including protection of their privacy and data security. Several recent cases illustrate the high cost of loss of customers’ personal data. Two examples on December 2, 2015: Target Corporation...

CRISIS COMMUNICATION

Hanser tells NPR: Companies should prepare for crisis Obvious question:  With which words do American consumers “have a beef?” A) “Lean finely textured beef?” B) “Pink Slime?” The answer (B) was clear when a crisis related to the beef...