Be careful your grassroots efforts don’t catch Fyre

Be careful your grassroots efforts don’t catch Fyre

If you haven’t already heard, the Fyre Festival was an epic failure that is still smoldering. The music festival promised the “unparalleled best” experience on a private island in the Bahamas, but, instead of arriving to high-end accommodations,...
Post-election: 3 PR points

Post-election: 3 PR points

After writing a post for the local business blog addressing the decades-long decline in attention and trust, we’ve seen ‘post-truth’ named word of the year and a harsh light cast on sharing fake news, especially via Facebook. So, I wanted to reinforce a...
My very first Facebook Messenger ad

My very first Facebook Messenger ad

Ads aren’t new on Facebook. We’re all familiar with sponsored posts in our newsfeed. At H&A we have been responsible for a good number of ads on our clients’ behalf. But I encountered a new type of ad. I received a new message in Facebook Messenger. I...
Your brand beyond your product or service

Your brand beyond your product or service

All right. You have your brand all figured out. You have your logo, and hopefully a style guide to make sure all of your digital and print assets look uniform to make sure your audiences receive the right message. You have it all figured out. Or do you? via GIPHY “You...
Ryan Hanser talks word of mouth marketing

Ryan Hanser talks word of mouth marketing

What is word of mouth marketing, and how do you make it happen? Ryan Hanser answers these questions and more with Michael Libbie during the Insight on Business the News Hour. PR News Yes. Tidbits of good, nay, great advice, stories and factoids are exactly what I want...