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How Americans’ media diet informs 2021 PR strategy

How Americans’ media diet informs 2021 PR strategy

Where do you get your news? Where do your customers get their news? The answers will help you navigate 2021. Pew has vital data on our changing media habits; their American News Pathways report has a lot to say about how people understood 2020. In short, we mistrust...
What have we learned?

What have we learned?

When we asked clients and friends about what 2020 taught us, the lessons were often succinct. “Slowing down isn’t a bad thing” “We can, in fact, do a lot of things differently” “Joy is not frivolous” “Join the correct Zoom call at the correct time” What have you...
The Results are In: Iowa Social Media Survey 2016

The Results are In: Iowa Social Media Survey 2016

In 2016, social media use by organizations is not new. In fact, 94.9 percent of respondents to Hanser & Associates’ Social Media in Iowa survey in February said that their organizations have been using social media for more than a year. Sixty-six percent of...
A robot will take your job?

A robot will take your job?

The BBC recently built a thing based on a report of the rise of the machines, and that thing says PR people are ‘quite unlikely’ to be replaced by robots. Still, I had a chance to visit with the founders of KeyWee and Narrative Science during the PR...
Watercooler Wednesday: Where will Facebook Reactions take us?

Watercooler Wednesday: Where will Facebook Reactions take us?

This is the first in a series of posts designed to generate conversation (and hopefully some insights) on breaking developments in public relations and marketing. It will be interesting to see how many posts involve Facebook. What is it? Facebook is testing Reactions...