News

Social media: Ethical guidance

Chicago-based Word of Mouth Marketing Association this month issued new guidelines for ethical, credible word of mouth (WOM) marketing, both offline and online.
 
WOMMA’s guidelines are an essential tool for public relations professionals creating and implementing social media and WOM strategies.
 
The guidelines:

Go beyond the “do’s and don’ts” of basic disclosure, i.e. the U.S. Federal Trade [...]

Social media strategy and goals in Des Moines, Iowa

This is the second post exploring the results of the Business Record/Hanser & Associates 2010 Des Moines Social Media Survey. A full report will be available in March.

Among the 72% of Des Moines organizations using social media, most are looking for attention and leads. Supporting customers is also a majority goal.

However, many have no strategy [...]

Who’s using social media in Des Moines?

As promised, we’re beginning to dive into the results of the Business Record/Hanser & Associates 2010 Des Moines Social Media survey… We’ll start by looking at who’s involved.

When looking at other research on this subject, it appears central Iowa organizations may be a bit conservative in adopting these tools - particularly certain industries and [...]

Megabus.com Launches Service to/from Philadelphia and Washington D.C.

Four departures per day beginning March 21
NEW YORK (Feb. 12, 2010) – Megabus.com, the first low-cost, intercity express bus service with fares as low as $1 via the Internet, announced today it will offer service to/from Philadelphia and Washington D.C. beginning March 21. Customers can begin booking tickets today for travel March 21 and [...]

‘Social Media in Des Moines’ recap (and a look ahead)

Thanks to the more than 70 people who joined us for a discussion of the Business Record/Hanser & Associates 2010 Des Moines Social Media Survey results last Friday. Thanks also to R&R Realty for making space available on short notice when attendance was much larger than expected.
Thanks especially to the Business Record for their partnership [...]