Hanser & Associates

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Your China Connection

China’s population (1.3 billion) holds BIG opportunities — including import, export and investment — for American companies, as illustrated by Hanser & Associates’ clients already doing business there. Since the financial crisis, China and other large developing countries are playing a bigger role in the world economy. And, fast-rising consumption and affluence among the Chinese [...]

Category : PRspective

Summer update

Three Additional Awards American Marketing Association in May presented Hanser & Associates three NOVA Awards, recognizing Iowa’s best marketing work. The awards — for Integrated Marketing Campaign (social media, media relations, events and advertising); Public Relations and Advertising — recognized measurable results that exceeded goals for our national client, megabus.com, related to megabus.com’s entry into [...]

Category : PRspective

Coach USA/megabus.com names Hanser & Associates AOR for North America

WEST DES MOINES, IOWA (May 20, 2013) – Megabus.com has named West Des Moines, Iowa-based Hanser & Associates as agency of record (AOR) for public relations and marketing communication services across North America. Paramus, N.J.-based Coach USA/megabus.com signed a new three-year agreement with Hanser & Associates following an RFP among eight national PR firms.  Hanser [...]

Category : Hanser & Associates' News | News

Spring update

New offices Hanser & Associates’ worldwide resources and connections grew recently with additional affiliated offices in: India: Bangalore, Chennai, Delhi, Kolkata, Mumbai and Pune The Netherlands: Amsterdam, (this new partner location cannot be announced until April 25) United States: New York, NY We provide global resources and connections for our clients via our partnership in [...]

Category : PRspective

The voice of your customer

Who’s most credible to persuade potential customers to purchase from your company? Your current customers! Potential customers say their peers – “a person like me” – provide the most credible third-party endorsements. That’s why public relations strategy that mobilizes voices of our clients’ customers — and news media, industry influentials, civic leaders, etc. — help [...]

Category : PRspective
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