PRspective
Your China Connection
China’s population (1.3 billion) holds BIG opportunities — including import, export and investment — for American companies, as illustrated by Hanser & Associates’ clients already doing business there. Since the financial crisis, China and other large developing countries are playing a bigger role in the world economy. And, fast-rising consumption and affluence among the Chinese [...]
Summer update
Three Additional Awards American Marketing Association in May presented Hanser & Associates three NOVA Awards, recognizing Iowa’s best marketing work. The awards — for Integrated Marketing Campaign (social media, media relations, events and advertising); Public Relations and Advertising — recognized measurable results that exceeded goals for our national client, megabus.com, related to megabus.com’s entry into [...]
Spring update
New offices Hanser & Associates’ worldwide resources and connections grew recently with additional affiliated offices in: India: Bangalore, Chennai, Delhi, Kolkata, Mumbai and Pune The Netherlands: Amsterdam, (this new partner location cannot be announced until April 25) United States: New York, NY We provide global resources and connections for our clients via our partnership in [...]
The voice of your customer
Who’s most credible to persuade potential customers to purchase from your company? Your current customers! Potential customers say their peers – “a person like me” – provide the most credible third-party endorsements. That’s why public relations strategy that mobilizes voices of our clients’ customers — and news media, industry influentials, civic leaders, etc. — help [...]
“Have you seen our videos?”
Everybody is doing video, right? There’s certainly a potential audience for your company’s video. On YouTube alone there are 800 million visitors watching 4 billion hours of video every month. Studies worldwide and in the USA confirm that video is leading the growth of online content for marketers of all sizes. Hanser & Associates’ 2012 [...]
Advantages of IPREX Network of Independent PR Firms
PRWeek points to “expertise” and “quality” We announced in early September that Hanser & Associates joined IPREX, the worldwide corporation of independent public relations and communication agencies with 111 offices in 34 countries. IPREX partnership provides Hanser & Associates’ clients access to the most robust international relationships that help us always deliver the reach our [...]
June 30 = Social Media Day
Social Media Day – founded by Mashable – is an annual global event on June 30. Nine cities and one U.S. state have declared Social Media Day an official holiday! There were more than 1,400 Meetups with thousands of attendees worldwide in 2011. Two themes for Saturday, June 30, 2012 (the third annual Social Media [...]
GET CONNECTED, STAY CONNECTED
Megabus.com airs television commercial created by Hanser & Associates We’re passionate about public relations and creative services for our clients… and a TV ad airing during June in Dallas, Houston and San Antonio is the latest example. The Hanser & Associates-created TV spot describes how customers of our longtime client megabus.com travel to “stay connected” [...]
“More Smart, Less Stupid: PR For Better Business”
That was the provocative title of a panel discussion last weekend at South by Southwest 2012 (SXSW), hosted by Hanser & Associates’ colleagues at New York-based Council of Public Relations Firms (CPRF), the PR industry’s trade association of more than 100 of America’s leading PR firms. The overflow crowds for the panel in Austin illustrated [...]
What Makes a Speech Great?
Ronald Hanser quoted today in “Dear Gracie” column My top-line advice to speakers – “Preparation is the most important factor contributing to a great speech” – kicks off Grace Lavigne’s “Dear Gracie” column today. Lavigne lists a few “speaker fundamentals” that I hope are helpful to you, including: – “Learn about your audience — who [...]
Our staff blog about the value and practice of public relations.
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