PRspective
What Makes a Speech Great?
Ronald Hanser quoted today in “Dear Gracie” column My top-line advice to speakers – “Preparation is the most important factor contributing to a great speech” – kicks off Grace Lavigne’s “Dear Gracie” column today. Lavigne lists a few “speaker fundamentals” that I hope are helpful to you, including: – “Learn about your audience — who [...]
TOP TRENDS FOR 2012
Improving social media in your public relations program… Hanser & Associates’ peers at the Council of Public Relations Firms (CPRF), the trade association of top 100 public relations firms in the USA, last week offered predictions about social media in 2012. The issues/trends the marketing community will be talking about throughout the next year were [...]
Questions about social media
Insight from Mashable and White House gurus… At the Critical Issues Forum, hosted by Council of Public Relations Firms in New York on October 27, I heard superb analysis and insight regarding the role of social media in public relations strategy. Mashable founder Pete Cashmore and former White House Press Secretary Robert Gibbs described how [...]
About that social media law #connectchat
Are you monitoring social media? Do you control your online identity in the places that matter? PRSA queued up solid advice from Darin Klemchuk yesterday. And I was struck by a couple of things: Namejacking is still a problem? I understand if you’re launching a company (Qwikster?), but, for others operating now, it’s just too [...]
Pinnacle partner represented Amanda Knox – Congratulations!
Congratulations to David Marriott, co-owner of Gogerty Marriott, Inc., our Seattle, Washington-based Pinnacle Worldwide partner. David has been representing Amanda Knox and her family since November 2007, providing public relations strategy and international media relations. This morning the NBC television network’s Today Show aired an interview with David ; and Gogerty Marriott’s website provides a [...]
PR lessons from Steve Jobs
We’re a PC shop, but at home I’m all Apple… And while there are all sorts of reasons to admire the company and Jobs’ leadership, I wanted to share some things Steve Jobs demonstrated repeatedly that relate to public relations: Excellence is remarkable — Apple produces, arguably, the very best products in their categories, delivering [...]
Another one hit wonder!
Through the years, we’ve talked to more than one prospective client who thinks that *one* story in (insert name of widely consumed media here) will forever change their life, making them instantly famous and wealthy. I’ve never seen that happen. You? Still, there are plenty of examples of instant gratification that keep the dream alive. [...]
Advertising: Classic PR?
The relationship between paid media and earned media still has room for improvement. Certainly, there should be more understanding of how PR leads, how ads generate word of mouth and how owned media fits in the mix. We’ll save all of that for another day. Instead, I want to quickly share an example of work [...]
Facebook, like, totally mature, right?
Adaptation to a step in Facebook’s maturation always starts with confusion, grumbling and – often – calls to quit Facebook. The recent changes (announced and realized) are not much different in that regard. Wider, faster inputs to the social network mean users will (unwittingly?) share more about their online lives. And the organizations trying to [...]
Here’s What Rupert Murdoch Needs…
Not more pie in the face. Instead, Rupert Murdoch, founder of UK-based News Corp., needs to do the right thing in the wake of the UK phone-hacking scandal involving charges that his company broke laws, invaded privacy and bribed law enforcement officers. Murdoch is dealing with three crises: CORPORATE: Legal and reputational crisis resulting from the [...]
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