PRspective

Public Awareness in 2010

Ronald Hanser, president of Hanser & Associates, today made a presentation regarding pipeline industry safety to more than 100 executives of Iowa’s utilities industry.
The 3-day “Iowa-PHMSA Pipeline Safety Education Conference” in West Des Moine was hosted by Iowa Utilities Board.
Ron’s presentation – “Public Awareness in 2010; Effective, affordable & easy communications strategies” – outlined message development [...]

Hanser & Associates Wins Telly Award

Hanser & Associates recently won a Telly award for a safety video produced for megabus.com.  The Telly Awards, founded in 1978, honor excellence in local, regional and cable TV commercials. Non-broadcast video and TV program categories were soon added.
 
Today, the Telly is one of the most sought-after awards by industry leaders, from large international [...]

Beyond Public Relations: BP trouble is not about PR

As 45 percent of marketers reading AdAge say they’d take up the communicating for BP and ‘Leroy Stick’ continues to publish the satirical @BPGlobalPR Twitter handle, let’s take a minute to reinforce what is required for BP (and all companies in crisis) to retain their social license to operate.
First, do the right thing. Act as [...]

Social Media and Iowa’s Utilities

Here are the slides from Ron’s short presentation to Common Ground Iowa…
Social Media and Iowa's Utilities
View more presentations from Ryan Hanser.

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Hanser & Associates wins three Communicator Awards

Hanser & Associates received three awards by The Communicator Awards, an annual leading international awards program honoring creative excellence for Communications Professionals. The Communicator Awards receives over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
 
Awards received include:
1)    Megabus.com “Planes, Trains… and Buses” [...]

Remembering Lee Levitt

Looking backward and forward…
Lee Levitt, a visionary champion of the public relations profession for more than 50 years, passed away May 19 at the age of 80.
He was a student (and “professor”) of the history of public relations.  For example, he often stated that one of the earliest successful PR campaigns was implemented by Roman [...]

Remembering Betsy Plank

“PR is fundamental to a democratic society…”
 
This week the public relations profession – and industry – pause for a moment to remember Betsy Plank, one of the trailblazers and pillars of our profession. She passed away yesterday (May 23) at the age of 86, after mentored hundreds of fellow PR professionals.
 
I met Betsy 20 years [...]

Hanser & Associates Wins Big at NOVA Awards

The American Marketing Association Iowa Chapter honored some of Iowa’s leading marketing professionals at the 2010 NOVA Awards, held May 13, 2010, at the Hilton Garden Inn in Johnston, Iowa. The 2010 NOVA Awards recognize quality marketing programs (during the 12 months prior to Dec. 31, 2009) that achieved great results.
Hanser & Associates won three Awards [...]

Time for Innovative CEOs

When the Going Gets Tough, the Tough get… INNOVATIVE.
During the economic recovery, adapting Joseph P. Kennedy’s inspiration is good guidance to American CEOs (and their PR counselors) for two reasons…
 
Going gets tough…
Turnover among American CEOs is up in 2010. According to a report by global outplacement consultancy Challenger, Gray & Christmas (CG&C), 441 CEOs departed January-April, 14 percent more than [...]

Hanser & Associates featured in New York’s Times Square for Top Award for PR

We want to share this photo of our Hanser & Associates team with the “Best of Show” award we received last week at the annual Public Relations Society of America PRIME awards. It is a proud moment for us to be recognized for work that we do every day for clients.
 
We won the top award [...]