PRspective
LISTENING: Step One in Life and Social Media Strategy
“Listen Before You Speak.” You’ve likely heard this wise advice from a parent, friend or public relations professional. My friend Ambassador Mary E. Kramer talks about the essential nature of listening in her book “More Than a Walk on the Beach: Confessions of an Unlikely Diplomat” published in 2010. Kramer, former US Ambassador to seven nations in the Eastern Caribbean, says: [...]
Celebrity and Crisis Public Relations
What RadioShack should “do” about “Chief Mobility Officer” Lance Armstrong doping reports… Discussion erupted this week in the wake of a former teammate’s new accusations that cycling icon Lance Armstrong used performance-enhancing drugs — posing a public relations dilemma for Armstrong’s sponsors, including Anheuser-Busch, Nike and RadioShack. Today’s Fort Worth (Texas) Star-telegram quotes my suggestion [...]
NEW – Pinnacle Worldwide Web site
Pinnacle Worldwide improves access to public relations firms around the globe All of us at Hanser & Associates congratulate our Pinnacle Worldwide partners around the globe who contributed to the launch last week of the new www.pinnacleww.com Web site. The user-friendly content (news, Twitter feeds, blog postings and thought leadership regarding the public relations industry) highlights Pinnacle [...]
Social media does not meet expectations?
One of the most troubling responses to our recent social media benchmark survey is that 22% say their organization’s social media activity does not meet their expectations and another 35% says they don’t know if it meets expectations. And those figures haven’t really shifted from the 2010 baseline. Among the 43% who are meeting expectations, [...]
2011 Social Media Des Moines Survey
Today we’re releasing a summary report on our second annual survey on the goals, resources and outcomes of local social media activity. The 2011 survey yielded 409 responses among central Iowa businesses and not-for-profit organizations. Building on baseline data we created last year, this report highlights the year over year changes for local organizations. Key [...]
100 predictions for social media in 2011
From our recent, local survey (complete report to be released next week), here are all of the responses to an open-ended, speculative question. Who doesn’t love questions like this? About 3 out of 4 surveyed, apparently (n=409). Yes, we got exactly 100 answers, and, yes, some of them are non-responses. What do you predict will [...]
PR & PIZZA
How CEO built business with public relations Here’s an inspiring story about a CEO who built an extraordinary business success with public relations. Nick Sarillo is founder and CEO of Nick’s Pizza & Pub in Chicago, the sixth busiest independent pizza company (in per-store sales) in the United States. Sarillo built his business upon a unique [...]
Predictions for 2011 and beyond
How will American businesses communicate in new decade? We invite your predictions regarding how American businesses will communicate in the second decade of 21st century. Please LEAVE YOUR COMMENT at the bottom of this post… Our optimistic team at Hanser & Associates has examined emerging trends and made these predictions: New Normal = Permanent [...]
Thanks for helping social media in Des Moines
It was once suggested that Des Moines is the ‘social media capital of the world’. By completing our social media survey, you help chart the evolution of these tools and their utility to central Iowa organizations of all types and sizes. So, thanks for taking a few minutes to complete the survey. The results will [...]
Dinner with Vint Cerf…
WHAT’S YOUR INNOVATION? Interplanetary Internet: Here’s where it gets really interesting… I looked ahead this week as The White House announced that billionaire investor Warren Buffet and others will be presented the Presidential Medal of Freedom… I recalled a dinner presentation that Bonnie Hanser and I attended last month with another recipient: Vinton G. “Vint” Cerf. [...]
Our staff blog about the value and practice of public relations.
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