PRspective
Hanser & Associates featured in New York’s Times Square for Top Award for PR
We want to share this photo of our Hanser & Associates team with the “Best of Show” award we received last week at the annual Public Relations Society of America PRIME awards. It is a proud moment for us to be recognized for work that we do every day for clients. We won the [...]
Social media survey results
Here’s our summary report of the Des Moines Business Record/Hanser & Associates Des Moines Social Media 2010 Survey examining social media in central Iowa. Key findings of the survey include: Nearly 3 in 4 organizations are using social media, and about half started in the last twelve months Creating awareness is the leading goal of [...]
Age of Conversation 3
I’m honored to be included among “300 of the world’s leading marketers, writers, thinkers and creative innovators” included in the Age of Conversation project. The third book in the series continues the collaborative work “investigating the roles that community, conversation, experimentation, engagement, and collaboration play in shaping the 21st century’s economy of ideas.” And book [...]
Social media: Ethical guidance
Chicago-based Word of Mouth Marketing Association this month issued new guidelines WOMMA’s guidelines are an essential tool for public relations professionals creating and implementing social media and WOM strategies. The guidelines: Go beyond the “do’s and don’ts” of basic disclosure, i.e. the U.S. Federal Trade Commission’s (FTC) Guides Concerning the Use of Endorsements and Testimonials [...]
Social media strategy and goals in Des Moines, Iowa
This is the second post exploring the results of the Business Record/Hanser & Associates 2010 Des Moines Social Media Survey. A full report will be available in March. Among the 72% of Des Moines organizations using social media, most are looking for attention and leads. Supporting customers is also a majority goal. However, many have [...]
Who’s using social media in Des Moines?
As promised, we’re beginning to dive into the results of the Business Record/Hanser & Associates 2010 Des Moines Social Media survey… We’ll start by looking at who’s involved. When looking at other research on this subject, it appears central Iowa organizations may be a bit conservative in adopting these tools – particularly certain industries and [...]
‘Social Media in Des Moines’ recap (and a look ahead)
Thanks to the more than 70 people who joined us for a discussion of the Business Record/Hanser & Associates 2010 Des Moines Social Media Survey results last Friday. Thanks also to R&R Realty for making space available on short notice when attendance was much larger than expected. Thanks especially to the Business Record for their [...]
When to use “which” or “that”
As PR professionals, we’re taught to write news releases and other media-facing materials using AP Style because it helps journalists and communications professionals, as well as the general public, to write (and read) the written language with some sense of uniformity. When writing, it can be difficult to remember all of the little things, like [...]
‘Social Media in Des Moines’ event
Exploring the results of the Business Record/Hanser & Associates 2010 Des Moines Social Media Survey Friday, February 5 7:30 a.m. – 8:30 a.m. 4601 Westown Parkway, Suite 125, West Des Moines (Veridian Building) Join Hanser & Associates as we dig into our baseline research with: • Jim Pollock, Editor of the Des Moines Business Record [...]
Word of Mouth Marketing: Measure it!
If it’s hard to measure public relations, then how on earth can you measure far-flung conversations? Fact is you can — and should — measure word of mouth (and PR, too!). And it’s not hard either. The trick is to focus on measuring what matters most. So, what matters? Well, that depends on what’s important [...]
Our staff blog about the value and practice of public relations.
Latest posts 
What we're reading 
- When should you post to facebook?
- SMBs Turn to Social Before Search - eMarketer
- The State of the News Media 2011