PRspective
Word of Mouth Marketing: Measure it!
If it’s hard to measure public relations, then how on earth can you measure far-flung conversations? Fact is you can — and should — measure word of mouth (and PR, too!). And it’s not hard either. The trick is to focus on measuring what matters most. So, what matters? Well, that depends on what’s important [...]
Word of Mouth Marketing: Activate!
We’ve described what it takes to get your company ready for word of mouth marketing and walked through the process of identifying people and groups that can create and influence important conversations. Now lets take the next step: activation of amplified word of mouth to transform your organization. Word of Mouth is happening organically. Amplifying [...]
Word of Mouth Marketing: Identification, please
In our last post, we described what it takes to get your company ready for word of mouth marketing: remarkable products/services and the means to engage customers and support from employees. When a company is ready for conversations and their effects, it’s time to identify the people and groups who can shape an amplified conversation [...]
Ready for Word of Mouth?
The Word of Mouth Marketing Association defines word of mouth marketing as “giving people a reason to talk about your products and services, and making it easier for that conversation to take place.” That sounds simple enough, right? Well, if you think you’re ready, let’s answer three (or more) questions: 1. Do you have remarkable [...]
Reasonable Resolutions
I’m not one for making New Year’s resolutions; mainly because I know ahead of time that I won’t stick to them. However, Isaiah McGee, owner of Waukee, Iowa-based McGee Strategies LLC, presents three very do-able resolutions in his most recent Business Record Iowa Biz blog post. These resolutions were intended for young professionals and Millennials [...]
The Economist spotlights role of PR
More companies could avoid “bad publicity” and the associated costs by doing the right thing, and including public relations counsel in the formulation of their business strategy and decisions. That’s the conclusion of The Economist magazine in its January 14 print edition. The prestigous magazine’s Marketing and Public Relations feature story is entitled Public relations in the recession / Good news / [...]
Welcome 2010: Crystal ball optional
We’ve cheered as businesses in Iowa, across the U.S. and around the world crawled out of the worst economic decline in 60 years, though American consumers remain nervous and unemployment high. Good news locally: Iowa led the nation with the second largest percentage increase (behind Alaska) in non-farm employment, the U.S. Department of Labor announced Dec. [...]
Des Moines’ 2010 social media survey in the field
Thanks to the Des Moines Business Record for helping us create a clearer view of social media activity in central Iowa. If you are a subscriber, you should be getting a link via email this morning. Otherwise, stay tuned for results…
Tiger Woods is following me
I’m down in Jupiter, Florida right now. My youngest son had surgery down here, and I’ve been watching a bit of the ongoing news about Tiger Woods. Check out the Accenture ad getting torn down yesterday at ATL (see photo below). I know I’m not the only one to say this (and, in fact, I’ve [...]
Resources on social media ethics
I heard local attorney Brett Trout talk about the intersection of ethics, law and social media yesterday at a PRSA luncheon in Des Moines. Broadly, Brett said that if you’re acting ethically, you don’t need to worry too much about the law. So, I wanted to share a few ethics resources that are useful for [...]
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