Hanser & Associates

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Here is the lastest news from Hanser & Associates

Fall (Q3) 2011

We hope you find this Fall (Q3) news from Hanser & Associates informative and helpful, including… – Advertising: Classic Public Relations? – Pinnacle Worldwide 35th Anniversary – Social Media: Changes at Facebook – New Clients

Category : News | Newsletters

Pinnacle partner represented Amanda Knox – Congratulations!

Congratulations to David Marriott, co-owner of Gogerty Marriott, Inc., our Seattle, Washington-based Pinnacle Worldwide partner. David has been representing Amanda Knox and her family since November 2007, providing public relations strategy and international media relations. This morning the NBC television network’s Today Show aired an interview with David ; and Gogerty Marriott’s website provides a [...]

Category : PRspective

PR lessons from Steve Jobs

We’re a PC shop, but at home I’m all Apple… And while there are all sorts of reasons to admire the company and Jobs’ leadership, I wanted to share some things Steve Jobs demonstrated repeatedly that relate to public relations: Excellence is remarkable — Apple produces, arguably, the very best products in their categories, delivering [...]

Category : PRspective

Another one hit wonder!

Through the years, we’ve talked to more than one prospective client who thinks that *one* story in (insert name of widely consumed media here) will forever change their life, making them instantly famous and wealthy. I’ve never seen that happen. You? Still, there are plenty of examples of instant gratification that keep the dream alive. [...]

Category : PRspective

Advertising: Classic PR?

The relationship between paid media and earned media still has room for improvement. Certainly, there should be more understanding of how PR leads, how ads generate word of mouth and how owned media fits in the mix. We’ll save all of that for another day. Instead, I want to quickly share an example of work [...]

Category : PRspective
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