Brand Development
Super PR for super-park
Situation: The State of Iowa’s legislature and Department of Natural Resources set public policy in 1999 to develop a “Super-park,” a publicly owned year-round resort facility to be operated by a private management company. Centerville, Iowa-based CVRC&D, the local economic development agency in Southern Iowa on the shores of 11,000-acre Lake Rathbun, needed to [...]
Institutional rebranding via engagement and conversation
Situation: Upper Iowa University (UIU), founded in 1857, is a Fayette, Iowa-based private university providing undergraduate and graduate degrees to 6,000 students at campuses and centers worldwide. UIU in 2005 hired a new president and wanted to build its brand and increase enrollment. UIU sought a public relations firm to help them get [...]
Hospital mergers improve profitability
Situation: Catholic Health System, a five-hospital healthcare-provider network in Western New York, was under significant financial distress in 1998. Shrinking Medicare reimbursements coupled with shorter patient stays and fewer overnight admissions due to new technologies and therapies had put Buffalo, NY-based CHS at a crossroads.
Management at CHS decided to “retask” three hospitals – providing [...]
PR transforms University division into fee-based enterprise
Situation: Strategic Marketing Services (SMS), a unit of the Cedar Falls, Iowa-based University of Northern’s Iowa College of Business in 1997 found it necessary to move from a federal grant-funded organization to a fee-based enterprise. SMS’ client base for its market research services was Iowa manufacturing companies. Having very little time to make this [...]
International media relations drives record sales and profits
Situation: Scottsdale, Ariz.-based RSC Equipment Rental, the leading provider of equipment rental services for the construction, industrial/petrochemical, manufacturing and government sectors in the United States, Canada and Mexico, sought to increase awareness of the benefits of rental equipment vs. ownership.
PR Action: Hanser & Associates created an international media relations program targeting national trade and mainstream [...]
Manufacturer increases international sales and marketplace awareness
Situation: Des Moines, Iowa-based TRG Products Inc., manufacturer and marketer of the TRGpro handheld computer and related Palm OS software, retained Des Moines, Iowa-based Hanser & Associates to create a global public relations program in 2000. TRG delivered the TRGpro at the end of 1999, and, shortly, the TRGpro was available in 90 countries around [...]
Brand message, worldwide news coverage launch first digital X-ray technology
Situation: New York-based Swissray International pioneered the world’s first direct digital X-ray (ddR) technology that delivers high-quality radiographic images in just seconds. Swissray hired Hanser & Associates from among 170 U.S. healthcare public relations firms in 1997 as the company sought FDA approval for the first ddR and prepared to launch sales in the USA.
Please [...]
Publicity, testimony and events prepared industry for Y2K
Situation: As the year 2000 approached, nearly every mortal on the planet had heard about the Y2K computer problem … yet Y2K had special implications for the healthcare industry, when a Y2K malfunction could have meant life or death. Recognizing the industry in general was not prepared or coordinated in its Y2K compliance efforts, Minneapolis-based [...]
Media relations used to promote new agricultural software
Situation: WebEquity Solutions (formerly named ECI) is an Omaha, Neb.-based producer of the leading software for agricultural loan analysis, decisioning and origination. Their flagship product, Web Equity Manager, is used by more than 10,000 lending professionals at 3,000 community lenders in Australia, Canada and the United States.
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Branding develops North American and international marketplace
Situation: Ames, Iowa-based BioForce Nanosciences, a subsidiary of BioForce Nanosciences Holdings, Inc., provides innovative and practical commercial products for applications in nanotechnology. The company’s NanoArrayer™ System is a proprietary biomolecular printing technology with potential to increase productivity in new cell biology applications in the biomedical and life sciences markets. BioForce hired Hanser & Associates [...]