Brand Development
Media relations used to promote new agricultural software
Situation: WebEquity Solutions (formerly named ECI) is an Omaha, Neb.-based producer of the leading software for agricultural loan analysis, decisioning and origination. Their flagship product, Web Equity Manager, is used by more than 10,000 lending professionals at 3,000 community lenders in Australia, Canada and the United States. Please Register or Login to read the rest [...]
Branding develops North American and international marketplace
Situation: Ames, Iowa-based BioForce Nanosciences, a subsidiary of BioForce Nanosciences Holdings, Inc., provides innovative and practical commercial products for applications in nanotechnology. The company’s NanoArrayer™ System is a proprietary biomolecular printing technology with potential to increase productivity in new cell biology applications in the biomedical and life sciences markets. BioForce hired Hanser & Associates in [...]
Employment of persons with disabilities increased
Situation: Iowa City-based University of Iowa’s Employment Policy Group (EPG) is Iowa’s initiative to increase employment of persons with disabilities. EPG, a Hanser & Associates client since 1997, hired us to call attention to the “abilities” of persons with disabilities and get the message out statewide via news media. Please Register or Login to read [...]
PR nationwide results in #1 industry sales position
Situation: Roche Pharmaceuticals, now headquartered in South San Francisco, California, is a division of Basel, Switzerland-based healthcare pioneer Roche Group and is one of the largest pharmaceutical companies in the world by revenue. Roche’s first experience with a public relations-driven launch in the USA began in 1999 when the pharmaceuticals division retained Des Moines, Iowa-based [...]
Media relations helps differentiate health care system
Situation: Des Moines, Iowa-based Iowa Health System is one of largest integrated health care systems in the United States. The nonprofit organization operates 25 hospitals in metropolitan and rural communities and more than 140 physician clinics to provide care throughout Iowa and western Illinois. Iowa Health System’s 20,000 employees work toward innovative advancements to deliver [...]
Non-profit transforms identity, develops new name and logo
Situation: The non-profit Iowa Donor Network (IDN) — formerly known as Iowa Statewide Organ Procurement Organization (ISOPO) — is the state’s organization serving as the initial, primary contact for all human organ, tissue and cornea donation. The agency strives to increase public awareness of the need for organ donations among potential donors. ISOPO needed a [...]
Hand-washing demonstrations/info encourage residents to prevent influenza
Situation: With flu season bearing down and a shortage of flu vaccine making headlines in fall of 2004, Good Samaritan Hospital (GSH), located in Kearney, Neb., wanted to inform the public in central Nebraska of the importance of proper hand washing to help prevent the spread of bacterial and viral infections. PR Action: Hanser & [...]
Health care system generates support and funds for service expansion
Situation: Catholic Health System (CHS), a five-hospital health care system based in Buffalo, NY, serves the cardiac and other health care needs of Western New York. The successful system, formed by the 1998 merger of three Catholic hospital systems, has consolidated hospitals and services, introduced advancements in cardiac, neonatal and other services; increased patients served, [...]
Retirement community uses long-term PR to exemplify “how a retirement community ought to be”
Situation: Des Moines, Iowa-based Calvin Community, a not-for-profit continuing care retirement community built in 1965 was approaching its 40th Anniversary and preparing for a major remodeling. Calvin’s management needed a new marketing plan to increase occupancy in the community’s 400-unit independent living, assisted living and skilled nursing facilities. Leaders called upon Hanser & Associates to [...]
Launch of residential development reaches potential customers directly
Situation: Urbandale, Iowa-based Peak 8 Development is a leading developer, specializing in mixed-use commercial and residential real estate in the Des Moines market. Owner Scott Stewart retained Hanser & Associates to create and implement a public relations program that would bring attention to Summit Estates, the first local, single-family residential development to offer amenities such [...]