Crisis Management
Summer (Q2) 2010
This Summer Communication Strategies newsletter includes:
Case study on social media: customers’ voice creates growth
PRspective: BP’s trouble is not about public relations
Awards: “Best PR” photo in Times Square; 11 awards
Three new clients
Managing PR for hotel industry management
Situation: Sioux Falls, SD-based Regency Hotel Management Company & its affiliates own more than 60 properties in 21 states, and Hotel Business magazine has consistently ranked Regency as one of the Top 100 Management Companies. Regency was formed in 1965, has more than 6,000 employees, and operates under various franchises, including Starwood, Radisson, Marriott, [...]
Institutional rebranding via engagement and conversation
Situation: Upper Iowa University (UIU), founded in 1857, is a Fayette, Iowa-based private university providing undergraduate and graduate degrees to 6,000 students at campuses and centers worldwide. UIU in 2005 hired a new president and wanted to build its brand and increase enrollment. UIU sought a public relations firm to help them get [...]
Hospital mergers improve profitability
Situation: Catholic Health System, a five-hospital healthcare-provider network in Western New York, was under significant financial distress in 1998. Shrinking Medicare reimbursements coupled with shorter patient stays and fewer overnight admissions due to new technologies and therapies had put Buffalo, NY-based CHS at a crossroads.
Management at CHS decided to “retask” three hospitals – providing [...]
Message strategy positively positions architecture firm during litigation
Situation: St. Louis, Missouri-based HOK, the largest U.S.-based architectural firm, retained Hanser & Associates for PR and litigation support services in 2003 when the architecture firm filed a lawsuit in federal court in Des Moines, Iowa. HOK Sport has expertise in the design of all types of sports facilities, with a role in more than [...]
Manufacturer expands out-of-state - protects and builds reputation
Situation: Economic development has been a critical issue in Iowa for several years. When management of EMCO, a Des Moines, Iowa-based manufacturer of Forever® brand storm and screen doors, decided to expand out-of-state, the company sought PR counsel from Hanser & Associates to make this sensitive announcement. With a 70-year history in Iowa, EMCO [...]
PR drives manufacturer’s nationwide product recall
Situation: Oskaloosa, Iowa-based Clow Valve Company, one of the nation’s leading manufacturers of fire hydrants, has millions of fire hydrants in use across the United States. Clow discovered in 2006 that a lubricant used in its Medallion and F2500 brand hydrants (manufactured 2002-2004) can corrode internal hydrant parts. The lubricant, containing a calcium [...]
PR protects University System during crisis
Situation: Palmer College of Chiropractic was established in 1895 in Davenport, Iowa by D.D. Palmer, founder of the chiropractic profession. Palmer Chiropractic University System (University) was created in 1991 bringing together Palmer College of Chiropractic West (San Jose, Calif.), Palmer College of Chiropractic Florida (Port Orange, Fla.) and Palmer College (Davenport). Today, enrollment is 2,400 [...]
Bilingual collateral notifies residents of bioterrorism readiness
Situation: In the wake of the terrorist attacks in 2001 and later bioterrorism threats across the USA, the State of Iowa’s Des Moines-based public health department needed to inform all Iowa residents about the state’s bioterrorism readiness.
PR Action: Hanser & Associates implemented statewide bioterrorism readiness communication. We helped bioterrorism communication “go bilingual” when we [...]
Health care system generates support and funds for service expansion
Situation: Catholic Health System (CHS), a five-hospital health care system based in Buffalo, NY, serves the cardiac and other health care needs of Western New York. The successful system, formed by the 1998 merger of three Catholic hospital systems, has consolidated hospitals and services, introduced advancements in cardiac, neonatal and other services; increased patients served, [...]