Media Spokesperson Training
Express bus service builds explosive sales and profitability
Situation: Paramus, N.J.-based Coach USA, a subsidiary of UK-based Stagecoach Group, turned to Hanser & Associates in 2005 to launch Chicago-based megabus.com, the first company in North America to offer intercity express bus service with fares as low as $1 via the Internet. Megabus.com launched service in March 2006 from its Chicago hub to eight [...]
International media relations drives record sales and profits
Situation: Scottsdale, Ariz.-based RSC Equipment Rental, the leading provider of equipment rental services for the construction, industrial/petrochemical, manufacturing and government sectors in the United States, Canada and Mexico, sought to increase awareness of the benefits of rental equipment vs. ownership.
PR Action: Hanser & Associates created an international media relations program targeting national trade and mainstream [...]
PR/labor relations during strike maintains customer relations
Situation: In 1998, Denver, Colorado-based Qwest Communications International (then named US WEST) was faced with a labor strike by 36,000 members of the Communications Workers of America (CWA). In Iowa, 1,900 workers were off the job. In CWA, US WEST was dealing with a respected, savvy organization. Hanser & Associates was retained by US WEST [...]
Message strategy positively positions architecture firm during litigation
Situation: St. Louis, Missouri-based HOK, the largest U.S.-based architectural firm, retained Hanser & Associates for PR and litigation support services in 2003 when the architecture firm filed a lawsuit in federal court in Des Moines, Iowa. HOK Sport has expertise in the design of all types of sports facilities, with a role in more than [...]
PR drives manufacturer’s nationwide product recall
Situation: Oskaloosa, Iowa-based Clow Valve Company, one of the nation’s leading manufacturers of fire hydrants, has millions of fire hydrants in use across the United States. Clow discovered in 2006 that a lubricant used in its Medallion and F2500 brand hydrants (manufactured 2002-2004) can corrode internal hydrant parts. The lubricant, containing a calcium [...]
Communication plan improves customer experience & community relations
Situation: Ottumwa, Iowa-based ORHC is an independent, not-for-profit healthcare provider governed by a community board of directors, and affiliated with Iowa Health System in Des Moines. ORHC serves an eight-county area in Southeast Iowa and Northeast Missouri, and ORHC’s 1,000 employees rank it among the region’s largest employers. As ORHC was undergoing change, its leaders [...]
Three-year campaign increases awareness and understanding for those with disabilities
Situation: Lincoln, Neb.-based Nebraska Planning Council on Developmental Disabilities in 2005 selected Hanser & Associates through a competitive grant application process to plan and implement a statewide media relations campaign. The Council is located in the Nebraska Department of Health and Human Services.
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Video news release and public service announcement aired by 1,600 TV stations
Situation: MedImmune, a Maryland-based international biotechnology company, hired Hanser & Associates for media spokesperson training in conjunction with the U.S. product launch of Synagis™, the first bioengineered respiratory drug. Synagis™ had been prescribed in 1997 to avert potential respiratory illnesses of the McCaughey septuplets, the world’s first living septuplets.
[hidepost]PR Action:The firm provided media spokesperson training [...]
Non-profit transforms identity, develops new name and logo
Situation: The non-profit Iowa Donor Network (IDN) — formerly known as Iowa Statewide Organ Procurement Organization (ISOPO) — is the state’s organization serving as the initial, primary contact for all human organ, tissue and cornea donation. The agency strives to increase public awareness of the need for organ donations among potential donors. ISOPO needed a [...]
Association becomes “voice of real estate”
Situation: The Des Moines Area Association of Realtors (DMAAR) is the trade association mobilizing the Des Moines real estate industry, serving member Realtors®, their clients and customers, and their communities. DMAAR in September 2006 wanted to increase its visibility.
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