Media Spokesperson Training
Express bus service builds explosive sales and profitability
Situation: Paramus, N.J.-based Coach USA, a subsidiary of UK-based Stagecoach Group, selected Hanser & Associates in 2005 to launch Chicago-based megabus.com, the first company in North America to offer city-to-city express bus service with fares as low as $1 via the Internet. Megabus.com launched service in April 2006 from its Chicago hub and seven other [...]
Mitas Tires rolls into USA with public relations
Situation: Mitas, based in Prague, Czech Republic, is one of Europe’s leading producers of agricultural and industrial tires, operates three production facilities in Eastern Europe and maintains a global distribution network. The company (formerly named CGS Tyres) was prepared in 2010 to announce construction of the Mitas Tires North America’s first ag tire production facility [...]
International media relations drives record sales and profits
Situation: Scottsdale, Ariz.-based RSC Equipment Rental, the leading provider of equipment rental services for the construction, industrial/petrochemical, manufacturing and government sectors in the United States, Canada and Mexico, sought to increase awareness of the benefits of rental equipment vs. ownership. PR Action: Hanser & Associates created an international media relations program targeting national trade and [...]
PR/labor relations during strike maintains customer relations
Situation: Monroe, La.-based CenturyLink, the third largest telecommunications company in the United States, was formerly named Qwest Communications and US WEST. The company was faced with a labor strike by 36,000 members of the Communications Workers of America (CWA) in 1998. In Iowa, 1,900 workers were off the job. In CWA, US WEST was dealing [...]
Message strategy positively positions global architecture firm during litigation
Situation: Kansas City, Missouri-based Populous (formerly HOK Sport Venue Event) has designed some of the world’s most recognized buildings, including 1,000 projects around the globe that contain crowds of people all gathering for the same purpose. Hanser & Associates was retained for PR and litigation support services in 2003 when the architecture firm filed a [...]
PR drives manufacturer’s nationwide product recall
Situation: Oskaloosa, Iowa-based Clow Valve Company, one of the nation’s leading manufacturers of fire hydrants, has millions of fire hydrants in use across the United States. Clow discovered in 2006 that a lubricant used in its Medallion and F2500 brand hydrants (manufactured 2002-2004) can corrode internal hydrant parts. The lubricant, containing a calcium acetate additive [...]
Communication plan improves customer experience & community relations
Situation: Ottumwa, Iowa-based ORHC is an independent, not-for-profit healthcare provider governed by a community board of directors, and affiliated with Iowa Health System in Des Moines. ORHC serves an eight-county area in Southeast Iowa and Northeast Missouri, and ORHC’s 1,000 employees rank it among the region’s largest employers. As ORHC was undergoing change, its leaders [...]
Three-year campaign increases awareness and understanding for those with disabilities
Situation: Lincoln, Neb.-based Nebraska Planning Council on Developmental Disabilities in 2005 selected Hanser & Associates through a competitive grant application process to plan and implement a statewide media relations campaign. The Council is located in the Nebraska Department of Health and Human Services. Please Register or Login to read the rest of this content.
Video news release and public service announcement aired by 1,600 TV stations
Situation: MedImmune, a Maryland-based international biotechnology company, hired Hanser & Associates for media spokesperson training in conjunction with the U.S. product launch of Synagis™, the first bioengineered respiratory drug. Synagis™ had been prescribed in 1997 to avert potential respiratory illnesses of the McCaughey septuplets, the world’s first living septuplets. [hidepost]PR Action:The firm provided media spokesperson [...]
Non-profit transforms identity, develops new name and logo
Situation: The non-profit Iowa Donor Network (IDN) — formerly known as Iowa Statewide Organ Procurement Organization (ISOPO) — is the state’s organization serving as the initial, primary contact for all human organ, tissue and cornea donation. The agency strives to increase public awareness of the need for organ donations among potential donors. ISOPO needed a [...]