Media Spokesperson Training
Association becomes “voice of real estate”
Situation: The Des Moines Area Association of Realtors (DMAAR) is the trade association mobilizing the Des Moines real estate industry, serving member Realtors®, their clients and customers, and their communities. DMAAR in September 2006 wanted to increase its visibility. Please Register or Login to read the rest of this content.
One of “America’s Best New Golf Courses” expands
Situation: Omaha, Neb.-based Boyer Young developed Iron Horse Golf Club, located just minutes from Omaha and Lincoln. Golf Digest named Iron Horse one of “America’s Best New Courses” in 2002 and one of the “Best Places to Play” in 2004, and Nebraska Golfer named the location “Best Clubhouse View in Nebraska” in 2004. Iron Horse [...]
Bank helps low-income “Iowans Save”
Situation: American family has only $3,700 in net worth, which means it is only about three monthly paychecks away from financial ruin. Des Moines-based Bankers Trust Company (BTC) resolved to help low-income Iowans by teaming with the Institute for Social and Economic Development (ISED) to promote the Iowans Save program, matching dollar-for-dollar money saved by [...]
Energy company expands in Midwest
Situation: Privately held MidAmerican Energy Company (MEC) is the Des Moines-based subsidiary of Omaha, Neb.-based MidAmerican Energy Holdings Company, a Berkshire-Hathaway company. MEC is the largest utility in Iowa and serves more than 680,000 electric customers and more than 660,000 natural gas customers from Sioux Falls, SD to the Quad Cities area of Iowa and [...]
President announces United States’ energy policy
Situation: An historic event was planned at Ames, IA-based Iowa Energy Center when President George W. Bush agreed to announce the Bush administration’s new Energy Policy May 17, 2001 at IEC’s biomass energy conversion (BECON) complex, the only facility of its kind in the U.S. IEC’s mission is to improve Iowa’s total energy picture via [...]
Gourmet grocer breaks into new “market”
Situation: The Market at Jordan Creek, a 24,000 square ft. gourmet destination, opened in April 2007 in West Des Moines to offer customers options such as take-home meals, catering, foods from local producers and specialty desserts. PR Action: The Market retained Hanser & Associates to implement an integrated marketing campaign led by public relations. The [...]
Horse training company raises awareness, increases attendance
Situation: Pagosa Springs, Colo.-based Parelli Natural Horsemanship is an international horsemanship training company operating in Australia, United Kingdom and United States. Founded in 1981 by lifelong horseman and teacher Pat Parelli, the program combines common sense, psychology and communication; it teaches the human, not the horse. Parelli retained Hanser & Associates in 2007 as national [...]