PR Program Management
Brand message, worldwide news coverage launch first digital X-ray technology
Situation: New York-based Swissray International pioneered the world’s first direct digital X-ray (ddR) technology that delivers high-quality radiographic images in just seconds. Swissray hired Hanser & Associates from among 170 U.S. healthcare public relations firms in 1997 as the company sought FDA approval for the first ddR and prepared to launch sales in the USA. [...]
Publicity, testimony and events prepared industry for Y2K
Situation: As the year 2000 approached, nearly every mortal on the planet had heard about the Y2K computer problem … yet Y2K had special implications for the healthcare industry, when a Y2K malfunction could have meant life or death. Recognizing the industry in general was not prepared or coordinated in its Y2K compliance efforts, Minneapolis-based [...]
Media relations used to promote new agricultural software
Situation: WebEquity Solutions (formerly named ECI) is an Omaha, Neb.-based producer of the leading software for agricultural loan analysis, decisioning and origination. Their flagship product, Web Equity Manager, is used by more than 10,000 lending professionals at 3,000 community lenders in Australia, Canada and the United States. Please Register or Login to read the rest [...]
Media coverage saves small-town from extinction
Situation: Boca Raton, Fla.-based eKnowledge Institute (eKI) knew eBay; eKI executives traveled the country teaching people how to use and profit from the renowned online auction house. After witnessing the success their seminar attendees had on eBay, eKI decided to put their know-how to work for a community in Nebraska struggling with small-town extinction. By [...]
Media tours used to launch satellite television in Midwest
Situation: Littleton, Colorado-based EchoStar, a publicly traded (Nasdaq: DISH) Fortune 500 company, was preparing to expand its DISH Network’s satellite television broadcast service in the Midwest. Please Register or Login to read the rest of this content.
Employment of persons with disabilities increased
Situation: Iowa City-based University of Iowa’s Employment Policy Group (EPG) is Iowa’s initiative to increase employment of persons with disabilities. EPG, a Hanser & Associates client since 1997, hired us to call attention to the “abilities” of persons with disabilities and get the message out statewide via news media. Please Register or Login to read [...]
PR nationwide results in #1 industry sales position
Situation: Roche Pharmaceuticals, now headquartered in South San Francisco, California, is a division of Basel, Switzerland-based healthcare pioneer Roche Group and is one of the largest pharmaceutical companies in the world by revenue. Roche’s first experience with a public relations-driven launch in the USA began in 1999 when the pharmaceuticals division retained Des Moines, Iowa-based [...]
PR protects University System during crisis
Situation: Palmer College of Chiropractic was established in 1895 in Davenport, Iowa by D.D. Palmer, founder of the chiropractic profession. Palmer Chiropractic University System (University) was created in 1991 bringing together Palmer College of Chiropractic West (San Jose, Calif.), Palmer College of Chiropractic Florida (Port Orange, Fla.) and Palmer College (Davenport). Today, enrollment is 2,400 [...]
Communication plan improves customer experience & community relations
Situation: Ottumwa, Iowa-based ORHC is an independent, not-for-profit healthcare provider governed by a community board of directors, and affiliated with Iowa Health System in Des Moines. ORHC serves an eight-county area in Southeast Iowa and Northeast Missouri, and ORHC’s 1,000 employees rank it among the region’s largest employers. As ORHC was undergoing change, its leaders [...]
Three-year campaign increases awareness and understanding for those with disabilities
Situation: Lincoln, Neb.-based Nebraska Planning Council on Developmental Disabilities in 2005 selected Hanser & Associates through a competitive grant application process to plan and implement a statewide media relations campaign. The Council is located in the Nebraska Department of Health and Human Services. Please Register or Login to read the rest of this content.