Publishing
Express bus service builds explosive sales and profitability
Situation: Paramus, N.J.-based Coach USA, a subsidiary of UK-based Stagecoach Group, selected Hanser & Associates in 2005 to launch Chicago-based megabus.com, the first company in North America to offer intercity express bus service with fares as low as $1 via the Internet. Megabus.com launched service in March 2006 from its Chicago hub and seven other [...]
PR transforms University division into fee-based enterprise
Situation: Strategic Marketing Services (SMS), a unit of the Cedar Falls, Iowa-based University of Northern’s Iowa College of Business in 1997 found it necessary to move from a federal grant-funded organization to a fee-based enterprise. SMS’ client base for its market research services was Iowa manufacturing companies. Having very little time to make this transition [...]
Public input supports city’s parks plan
Situation: Hanser & Associates was retained in 2000 to support the City of West Des Moines’ Parks staff and their landscape architecture consultant, Dunbar-Jones, to gather public input for updating the city’s Parks Master Plan. Please Register or Login to read the rest of this content.
Public input supports community/performing arts center
Situation: Hanser & Associates was retained in 2004-2005 to manage the overall process of forming an advisory committee and supporting all of the work of the committee – to assess the feasibility of a Community Center and Performing Arts Center that would be jointly operated by the City of West Des Moines and West Des [...]
International media relations drives record sales and profits
Situation: Scottsdale, Ariz.-based RSC Equipment Rental, the leading provider of equipment rental services for the construction, industrial/petrochemical, manufacturing and government sectors in the United States, Canada and Mexico, sought to increase awareness of the benefits of rental equipment vs. ownership. PR Action: Hanser & Associates created an international media relations program targeting national trade and [...]
PR/labor relations during strike maintains customer relations
Situation: Monroe, La.-based CenturyLink, the third largest telecommunications company in the United States, was formerly named Qwest Communications and US WEST. The company was faced with a labor strike by 36,000 members of the Communications Workers of America (CWA) in 1998. In Iowa, 1,900 workers were off the job. In CWA, US WEST was dealing [...]
Recycling campaign supports fee change – participation remained high
Situation: Metro Waste Authority is the waste processing agency for Central Iowa. In addition to managing the area’s solid and toxic waste disposal, Metro Waste Authority (MWA) administers the recycling program for Des Moines and most of its 14 suburbs. MWA retained Hanser & Associates for communication strategy and counsel when fee structures for recycling [...]
Church members better connected through Communications Audit findings
Situation: Established in 1844, the Iowa Annual Conference of the United Methodist Church (IUMC) is one of the oldest organized religions in the state of Iowa. In recent years, the IUMC recognized that its communication vehicles have not been as effective as they could be, yet struggled to determine which vehicles were ineffective and how [...]
Message strategy positively positions global architecture firm during litigation
Situation: Kansas City, Missouri-based Populous (formerly HOK Sport Venue Event) has designed some of the world’s most recognized buildings, including 1,000 projects around the globe that contain crowds of people all gathering for the same purpose. Hanser & Associates was retained for PR and litigation support services in 2003 when the architecture firm filed a [...]
Manufacturer expands out-of-state – protects and builds reputation
Situation: Bayport, Minn.-based Andersen Corporation is the world’s largest manufacturer of wood windows and patio doors. Des Moines, Iowa-based EMCO Doors—Andersen’s wholly owned subsidiary since 2001—manufactures and distributes all-season/storm doors, is a top supplier to national retailers such as Home Depot, has an 80-year history in Des Moines and is a respected member of Iowa’s [...]