Publishing
PR drives manufacturer’s nationwide product recall
Situation: Oskaloosa, Iowa-based Clow Valve Company, one of the nation’s leading manufacturers of fire hydrants, has millions of fire hydrants in use across the United States. Clow discovered in 2006 that a lubricant used in its Medallion and F2500 brand hydrants (manufactured 2002-2004) can corrode internal hydrant parts. The lubricant, containing a calcium acetate additive [...]
Computer manufacturer increases international sales and marketplace awareness
Situation: Des Moines, Iowa-based HandEra (formerly named TRG Products) is a manufacturer and marketer of the TRGpro handheld computer and related Palm OS software. The tech company retained Des Moines-based Hanser & Associates in 2000 to create a global public relations program. The company delivered the TRGpro at the end of 1999 and, shortly, the [...]
Branding develops North American and international marketplace
Situation: Ames, Iowa-based BioForce Nanosciences, a subsidiary of BioForce Nanosciences Holdings, Inc., provides innovative and practical commercial products for applications in nanotechnology. The company’s NanoArrayer™ System is a proprietary biomolecular printing technology with potential to increase productivity in new cell biology applications in the biomedical and life sciences markets. BioForce hired Hanser & Associates in [...]
PR protects University System during crisis
Situation: Palmer College of Chiropractic was established in 1895 in Davenport, Iowa by D.D. Palmer, founder of the chiropractic profession. Palmer Chiropractic University System (University) was created in 1991 bringing together Palmer College of Chiropractic West (San Jose, Calif.), Palmer College of Chiropractic Florida (Port Orange, Fla.) and Palmer College (Davenport). Today, enrollment is 2,400 [...]
Video news release and public service announcement aired by 1,600 TV stations
Situation: MedImmune, a Maryland-based international biotechnology company, hired Hanser & Associates for media spokesperson training in conjunction with the U.S. product launch of Synagis™, the first bioengineered respiratory drug. Synagis™ had been prescribed in 1997 to avert potential respiratory illnesses of the McCaughey septuplets, the world’s first living septuplets. [hidepost]PR Action:The firm provided media spokesperson [...]
Association uses PR to define position in community
Situation: Des Moines, Iowa-based Iowa Pharmacy Association (IPA) is the state society representing the profession of pharmacy, serving the professional needs of all pharmacists, pharmacy students and pharmacy technicians. IPA retained Hanser & Associates in 2002 when the statewide association needed to more effectively communicate with the Iowa legislature and statewide opinion leaders regarding drug [...]
Non-profit transforms identity, develops new name and logo
Situation: The non-profit Iowa Donor Network (IDN) — formerly known as Iowa Statewide Organ Procurement Organization (ISOPO) — is the state’s organization serving as the initial, primary contact for all human organ, tissue and cornea donation. The agency strives to increase public awareness of the need for organ donations among potential donors. ISOPO needed a [...]
Bilingual collateral notifies residents of bioterrorism readiness
Situation: In the wake of the terrorist attacks in 2001 and later bioterrorism threats across the USA, the State of Iowa’s Des Moines-based public health department needed to inform all Iowa residents about the state’s bioterrorism readiness. PR Action: Hanser & Associates implemented statewide bioterrorism readiness communication. We helped bioterrorism communication “go bilingual” when we [...]
Health care system generates support and funds for service expansion
Situation: Catholic Health System (CHS), a five-hospital health care system based in Buffalo, NY, serves the cardiac and other health care needs of Western New York. The successful system, formed by the 1998 merger of three Catholic hospital systems, has consolidated hospitals and services, introduced advancements in cardiac, neonatal and other services; increased patients served, [...]
Retirement community uses long-term PR to exemplify “how a retirement community ought to be”
Situation: Des Moines, Iowa-based Calvin Community, a not-for-profit continuing care retirement community built in 1965 was approaching its 40th Anniversary and preparing for a major remodeling. Calvin’s management needed a new marketing plan to increase occupancy in the community’s 400-unit independent living, assisted living and skilled nursing facilities. Leaders called upon Hanser & Associates to [...]