Events

March 22, 2011

Mitas Tires rolls into USA with public relations

Situation: Mitas, based in Prague, Czech Republic, is one of Europe’s leading producers of agricultural and industrial tires, operates three production facilities in Eastern Europe and maintains a global distribution network. The company (formerly named CGS Tyres) was prepared in 2010 to announce construction of the Mitas Tires North America’s first ag tire production facility [...]

Category : Brand Development | Events | Media Monitoring | Media Relations | Media Spokesperson Training
March 16, 2011

Home & Garden Show grows with PR

Situation: Marketplace Events annually produces 30 market-leading, consumer trade shows across North America. Hanser & Associates was retained for public relations services in support of the 2003 Des Moines Home & Garden Show and every show since. The 2011 show helped Central Iowa homeowners find unique home-improvement ideas from experts in interior design, landscaping, green [...]

Category : Events | Hanser & Associates' News | Media Relations | Uncategorized
February 3, 2010

Institutional rebranding via engagement and conversation

Situation: Upper Iowa University (UIU), founded in 1857, is a Fayette, Iowa-based private university providing undergraduate and graduate degrees to 6,000 students at campuses and centers worldwide. UIU in 2005 hired a new president and wanted to build its brand and increase enrollment. UIU sought a public relations firm to help them get closer to [...]

Category : Advising | Brand Development | Communicating | Connecting | Crisis Management | Events | Media Relations | PR Counsel and Strategy Development
December 1, 2009

Smashburger sizzles into Iowa

Situation: Smashguys, LLC, the Iowa franchisee of Denver, Colo.-based Smashburger, a fast-casual restaurant designed to be everybody’s favorite burger place, retained Hanser & Associates to manage their day-to-day communication and marketing in Iowa. PR Action: Smashburger’s first Iowa location opened in September 2009 in West Des Moines. To build pre-opening awareness and word of mouth, [...]

Category : Advising | Communicating | Connecting | Events | Media Relations | Social Media | Word of Mouth
November 30, 2009

Express bus service builds explosive sales and profitability

Situation: Paramus, N.J.-based Coach USA, a subsidiary of UK-based Stagecoach Group, selected Hanser & Associates in 2005 to launch Chicago-based megabus.com, the first company in North America to offer intercity express bus service with fares as low as $1 via the Internet. Megabus.com launched service in March 2006 from its Chicago hub and seven other [...]

Category : Events | Media Monitoring | Media Relations | Media Spokesperson Training | PR Counsel and Strategy Development | PR Program Management | Publishing | Social Media | Word of Mouth
April 2, 2009

Hospital mergers improve profitability

Situation: Catholic Health System, a five-hospital healthcare-provider network in Western New York, was under significant financial distress in 1998. Shrinking Medicare reimbursements coupled with shorter patient stays and fewer overnight admissions due to new technologies and therapies had put Buffalo, NY-based CHS at a crossroads. Management at CHS decided to “retask” three hospitals – providing [...]

Category : Brand Development | Communicating | Connecting | Crisis Management | Customer and Employee Relations | Events | Listening | Media Relations | PR Counsel and Strategy Development | PR Program Management | Public Affairs | What we do
January 21, 2009

Public input supports city’s parks plan

Situation: Hanser & Associates was retained in 2000 to support the City of West Des Moines’ Parks staff and their landscape architecture consultant, Dunbar-Jones, to gather public input for updating the city’s Parks Master Plan. Please Register or Login to read the rest of this content.

Category : Communicating | Connecting | Events | Listening | Publishing | Research | Word of Mouth
January 21, 2009

International media relations drives record sales and profits

Situation: Scottsdale, Ariz.-based RSC Equipment Rental, the leading provider of equipment rental services for the construction, industrial/petrochemical, manufacturing and government sectors in the United States, Canada and Mexico, sought to increase awareness of the benefits of rental equipment vs. ownership. PR Action: Hanser & Associates created an international media relations program targeting national trade and [...]

Category : Advising | Brand Development | Communicating | Connecting | Events | Listening | Media Monitoring | Media Relations | Media Spokesperson Training | PR Counsel and Strategy Development | PR Program Management | Publishing
January 21, 2009

PR/labor relations during strike maintains customer relations

Situation: Monroe, La.-based CenturyLink, the third largest telecommunications company in the United States, was formerly named Qwest Communications and US WEST. The company was faced with a labor strike by 36,000 members of the Communications Workers of America (CWA) in 1998. In Iowa, 1,900 workers were off the job. In CWA, US WEST was dealing [...]

Category : Advising | Communicating | Connecting | Events | Listening | Media Monitoring | Media Relations | Media Spokesperson Training | PR Counsel and Strategy Development | PR Program Management | Publishing | Word of Mouth
January 21, 2009

Brand message, worldwide news coverage launch first digital X-ray technology

Situation: New York-based Swissray International pioneered the world’s first direct digital X-ray (ddR) technology that delivers high-quality radiographic images in just seconds. Swissray hired Hanser & Associates from among 170 U.S. healthcare public relations firms in 1997 as the company sought FDA approval for the first ddR and prepared to launch sales in the USA. [...]

Category : Advising | Brand Development | Communicating | Connecting | Events | Media Relations | PR Counsel and Strategy Development | PR Program Management