Situation: Upper Iowa University (UIU), founded in 1857, is a Fayette, Iowa-based private university providing undergraduate and graduate degrees to 6,000 students at campuses and centers worldwide. UIU in 2005 hired a new president and wanted to build its brand and increase enrollment. UIU sought a public relations firm to help them get [...]
Situation: Smashguys, LLC, the Iowa franchisee of Denver, Colo.-based Smashburger, a fast-casual restaurant designed to be everybody’s favorite burger place, retained Hanser & Associates to manage their day-to-day communication and marketing in Iowa.
PR Action: Smashburger’s first Iowa location opened in September 2009 in West Des Moines. To build pre-opening awareness and word [...]
Situation: Paramus, N.J.-based Coach USA, a subsidiary of UK-based Stagecoach Group, turned to Hanser & Associates in 2005 to launch Chicago-based megabus.com, the first company in North America to offer intercity express bus service with fares as low as $1 via the Internet. Megabus.com launched service in March 2006 from its Chicago hub to eight [...]
Situation: Catholic Health System, a five-hospital healthcare-provider network in Western New York, was under significant financial distress in 1998. Shrinking Medicare reimbursements coupled with shorter patient stays and fewer overnight admissions due to new technologies and therapies had put Buffalo, NY-based CHS at a crossroads.
Management at CHS decided to “retask” three hospitals – providing [...]
Situation: Hanser & Associates was retained in 2000 to support the City of West Des Moines’ Parks staff and their landscape architecture consultant, Dunbar-Jones, to gather public input for updating the city’s Parks Master Plan.
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Situation: Scottsdale, Ariz.-based RSC Equipment Rental, the leading provider of equipment rental services for the construction, industrial/petrochemical, manufacturing and government sectors in the United States, Canada and Mexico, sought to increase awareness of the benefits of rental equipment vs. ownership.
PR Action: Hanser & Associates created an international media relations program targeting national trade and mainstream [...]
Situation: In 1998, Denver, Colorado-based Qwest Communications International (then named US WEST) was faced with a labor strike by 36,000 members of the Communications Workers of America (CWA). In Iowa, 1,900 workers were off the job. In CWA, US WEST was dealing with a respected, savvy organization. Hanser & Associates was retained by US WEST [...]
Situation: New York-based Swissray International pioneered the world’s first direct digital X-ray (ddR) technology that delivers high-quality radiographic images in just seconds. Swissray hired Hanser & Associates from among 170 U.S. healthcare public relations firms in 1997 as the company sought FDA approval for the first ddR and prepared to launch sales in the USA.
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Situation: As the year 2000 approached, nearly every mortal on the planet had heard about the Y2K computer problem … yet Y2K had special implications for the healthcare industry, when a Y2K malfunction could have meant life or death. Recognizing the industry in general was not prepared or coordinated in its Y2K compliance efforts, Minneapolis-based [...]
Situation: Littleton, Colorado-based EchoStar, a publicly traded (Nasdaq: DISH) Fortune 500 company, was preparing to expand its DISH Network’s satellite television broadcast service in the Midwest.
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