Events
Publicity, testimony and events prepared industry for Y2K
Situation: As the year 2000 approached, nearly every mortal on the planet had heard about the Y2K computer problem … yet Y2K had special implications for the healthcare industry, when a Y2K malfunction could have meant life or death. Recognizing the industry in general was not prepared or coordinated in its Y2K compliance efforts, Minneapolis-based [...]
Media tours used to launch satellite television in Midwest
Situation: Littleton, Colorado-based EchoStar, a publicly traded (Nasdaq: DISH) Fortune 500 company, was preparing to expand its DISH Network’s satellite television broadcast service in the Midwest. Please Register or Login to read the rest of this content.
Employment of persons with disabilities increased
Situation: Iowa City-based University of Iowa’s Employment Policy Group (EPG) is Iowa’s initiative to increase employment of persons with disabilities. EPG, a Hanser & Associates client since 1997, hired us to call attention to the “abilities” of persons with disabilities and get the message out statewide via news media. Please Register or Login to read [...]
PR nationwide results in #1 industry sales position
Situation: Roche Pharmaceuticals, now headquartered in South San Francisco, California, is a division of Basel, Switzerland-based healthcare pioneer Roche Group and is one of the largest pharmaceutical companies in the world by revenue. Roche’s first experience with a public relations-driven launch in the USA began in 1999 when the pharmaceuticals division retained Des Moines, Iowa-based [...]
Non-profit transforms identity, develops new name and logo
Situation: The non-profit Iowa Donor Network (IDN) — formerly known as Iowa Statewide Organ Procurement Organization (ISOPO) — is the state’s organization serving as the initial, primary contact for all human organ, tissue and cornea donation. The agency strives to increase public awareness of the need for organ donations among potential donors. ISOPO needed a [...]
Hand-washing demonstrations/info encourage residents to prevent influenza
Situation: With flu season bearing down and a shortage of flu vaccine making headlines in fall of 2004, Good Samaritan Hospital (GSH), located in Kearney, Neb., wanted to inform the public in central Nebraska of the importance of proper hand washing to help prevent the spread of bacterial and viral infections. PR Action: Hanser & [...]
Retirement community uses long-term PR to exemplify “how a retirement community ought to be”
Situation: Des Moines, Iowa-based Calvin Community, a not-for-profit continuing care retirement community built in 1965 was approaching its 40th Anniversary and preparing for a major remodeling. Calvin’s management needed a new marketing plan to increase occupancy in the community’s 400-unit independent living, assisted living and skilled nursing facilities. Leaders called upon Hanser & Associates to [...]
Health care association maintains funding
Situation: Washington, D.C.-based American Health Care Association (AHCA) is the national trade association for the long-term care industry. In 2002, the industry was confronted with congress-imposed pending Medicare cuts that would slash health care funding for nursing home residents – for example, $26 million in Iowa and $56 million in Ohio. PR Action: Hanser & [...]
Launch of residential development reaches potential customers directly
Situation: Urbandale, Iowa-based Peak 8 Development is a leading developer, specializing in mixed-use commercial and residential real estate in the Des Moines market. Owner Scott Stewart retained Hanser & Associates to create and implement a public relations program that would bring attention to Summit Estates, the first local, single-family residential development to offer amenities such [...]
Association becomes “voice of real estate”
Situation: The Des Moines Area Association of Realtors (DMAAR) is the trade association mobilizing the Des Moines real estate industry, serving member Realtors®, their clients and customers, and their communities. DMAAR in September 2006 wanted to increase its visibility. Please Register or Login to read the rest of this content.