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International media relations drives record sales and profits
Situation: Scottsdale, Ariz.-based RSC Equipment Rental, the leading provider of equipment rental services for the construction, industrial/petrochemical, manufacturing and government sectors in the United States, Canada and Mexico, sought to increase awareness of the benefits of rental equipment vs. ownership. PR Action: Hanser & Associates created an international media relations program targeting national trade and [...]
PR/labor relations during strike maintains customer relations
Situation: Monroe, La.-based CenturyLink, the third largest telecommunications company in the United States, was formerly named Qwest Communications and US WEST. The company was faced with a labor strike by 36,000 members of the Communications Workers of America (CWA) in 1998. In Iowa, 1,900 workers were off the job. In CWA, US WEST was dealing [...]
Recycling campaign supports fee change – participation remained high
Situation: Metro Waste Authority is the waste processing agency for Central Iowa. In addition to managing the area’s solid and toxic waste disposal, Metro Waste Authority (MWA) administers the recycling program for Des Moines and most of its 14 suburbs. MWA retained Hanser & Associates for communication strategy and counsel when fee structures for recycling [...]
Manufacturer expands out-of-state – protects and builds reputation
Situation: Bayport, Minn.-based Andersen Corporation is the world’s largest manufacturer of wood windows and patio doors. Des Moines, Iowa-based EMCO Doors—Andersen’s wholly owned subsidiary since 2001—manufactures and distributes all-season/storm doors, is a top supplier to national retailers such as Home Depot, has an 80-year history in Des Moines and is a respected member of Iowa’s [...]
Brand message, worldwide news coverage launch first digital X-ray technology
Situation: New York-based Swissray International pioneered the world’s first direct digital X-ray (ddR) technology that delivers high-quality radiographic images in just seconds. Swissray hired Hanser & Associates from among 170 U.S. healthcare public relations firms in 1997 as the company sought FDA approval for the first ddR and prepared to launch sales in the USA. [...]
Publicity, testimony and events prepared industry for Y2K
Situation: As the year 2000 approached, nearly every mortal on the planet had heard about the Y2K computer problem … yet Y2K had special implications for the healthcare industry, when a Y2K malfunction could have meant life or death. Recognizing the industry in general was not prepared or coordinated in its Y2K compliance efforts, Minneapolis-based [...]
Media tours used to launch satellite television in Midwest
Situation: Littleton, Colorado-based EchoStar, a publicly traded (Nasdaq: DISH) Fortune 500 company, was preparing to expand its DISH Network’s satellite television broadcast service in the Midwest. Please Register or Login to read the rest of this content.
Employment of persons with disabilities increased
Situation: Iowa City-based University of Iowa’s Employment Policy Group (EPG) is Iowa’s initiative to increase employment of persons with disabilities. EPG, a Hanser & Associates client since 1997, hired us to call attention to the “abilities” of persons with disabilities and get the message out statewide via news media. Please Register or Login to read [...]
PR nationwide results in #1 industry sales position
Situation: Roche Pharmaceuticals, now headquartered in South San Francisco, California, is a division of Basel, Switzerland-based healthcare pioneer Roche Group and is one of the largest pharmaceutical companies in the world by revenue. Roche’s first experience with a public relations-driven launch in the USA began in 1999 when the pharmaceuticals division retained Des Moines, Iowa-based [...]
Association uses PR to define position in community
Situation: Des Moines, Iowa-based Iowa Pharmacy Association (IPA) is the state society representing the profession of pharmacy, serving the professional needs of all pharmacists, pharmacy students and pharmacy technicians. IPA retained Hanser & Associates in 2002 when the statewide association needed to more effectively communicate with the Iowa legislature and statewide opinion leaders regarding drug [...]