Social Media
Summer (Q2) 2010
This Summer Communication Strategies newsletter includes:
Case study on social media: customers’ voice creates growth
PRspective: BP’s trouble is not about public relations
Awards: “Best PR” photo in Times Square; 11 awards
Three new clients
Smashburger sizzles into Iowa
Situation: Smashguys, LLC, the Iowa franchisee of Denver, Colo.-based Smashburger, a fast-casual restaurant designed to be everybody’s favorite burger place, retained Hanser & Associates to manage their day-to-day communication and marketing in Iowa.
PR Action: Smashburger’s first Iowa location opened in September 2009 in West Des Moines. To build pre-opening awareness and word [...]
Express bus service builds explosive sales and profitability
Situation: Paramus, N.J.-based Coach USA, a subsidiary of UK-based Stagecoach Group, turned to Hanser & Associates in 2005 to launch Chicago-based megabus.com, the first company in North America to offer intercity express bus service with fares as low as $1 via the Internet. Megabus.com launched service in March 2006 from its Chicago hub to eight [...]
Public input supports community/performing arts center
Situation: Hanser & Associates was retained in 2004-2005 to manage the overall process of forming an advisory committee and supporting all of the work of the committee – to assess the feasibility of a Community Center and Performing Arts Center that would be jointly operated by the City of West Des Moines and West Des [...]
Launch of residential development reaches potential customers directly
Situation: Urbandale, Iowa-based Peak 8 Development is a leading developer, specializing in mixed-use commercial and residential real estate in the Des Moines market. Owner Scott Stewart retained Hanser & Associates to create and implement a public relations program that would bring attention to Summit Estates, the first local, single-family residential development to offer amenities such [...]
Development company’s Web site and collateral strengthen brand
Situation: Des Moines, Iowa-based Knapp Properties, Inc. (KPI) is central Iowa’s premier real estate development, management and brokerage company. KPI has developed more than 1,500 commercial and residential lots over the past 15 years, and today offers the broadest real estate portfolio in Des Moines. KPI’s team of trusted experts has more than 100 years [...]
Horse training company raises awareness, increases attendance
Situation: Pagosa Springs, Colo.-based Parelli Natural Horsemanship is an international horsemanship training company operating in Australia, United Kingdom and United States. Founded in 1981 by lifelong horseman and teacher Pat Parelli, the program combines common sense, psychology and communication; it teaches the human, not the horse. Parelli retained Hanser & Associates in 2007 as national [...]
City increases fishing, tourism and Web visits
Situation: The city of Pagosa Springs, in Southwest Colorado’s scenic Four Corners region where tourism is the #1 industry, was confronted in Summer 2008 with predictions of a sluggish economy and $4 per gallon fuel prices – posing a potentially disastrous tourism season. The city was committed to increasing visitors to the municipality where tourism [...]
100+ news stories and 1,000 heroes launch memorial to Army’s first women and African-American officers
Situation: The museum at Fort Des Moines honors the U.S. Army’s first officer candidate class open to African-American men in 1917 during World War I and the establishment of the Women’s Army Auxiliary Corps in 1942 during World War II. Both groups were trained at Fort Des Moines. Hanser & Associates was retained in 2003 [...]