Word of Mouth
Photographer raises awareness through benefit for cancer
Situation: Photographer Franklin B. Way needed to raise awareness of the original photography he was showing at the Merchandise Mart in Chicago. PR Action: Hanser & Associates suggested that his company, Images of the Land, partner with a local charity. Lincoln, Neb.-based Way hoped to create a program benefiting a cancer-fighting organization. In order to [...]
Restaurant focuses on community ties
Situation: For more than 20 years, Grisanti’s in Omaha and Lincoln, Neb. have been a place for celebrations over fresh, Italian food. Grisanti’s retained Hanser & Associates in 2007 to formulate a strategy ahead of sale. Please Register or Login to read the rest of this content.
Casino reaches out to community, gains approval
Situation: Prairie Meadows Racetrack & Casino (PM) in Altoona, Iowa, is a not-for-profit facility offering horse racing, casino games and events. As a Polk County-owned facility, PM has been a vital part of the central Iowa community since 1989, and its mission has remained to promote economic development, agriculture, jobs, tourism and entertainment, and provide [...]
Horse training company raises awareness, increases attendance
Situation: Pagosa Springs, Colo.-based Parelli Natural Horsemanship is an international horsemanship training company operating in Australia, United Kingdom and United States. Founded in 1981 by lifelong horseman and teacher Pat Parelli, the program combines common sense, psychology and communication; it teaches the human, not the horse. Parelli retained Hanser & Associates in 2007 as national [...]
City increases fishing, tourism and Web visits
Situation: The city of Pagosa Springs, in Southwest Colorado’s scenic Four Corners region where tourism is the #1 industry, was confronted in Summer 2008 with predictions of a sluggish economy and $4 per gallon fuel prices – posing a potentially disastrous tourism season. The city was committed to increasing visitors to the municipality where tourism [...]
Integrated marcom propelled Omaha “where no other city of its size has gone…”
Situation: Omaha, Neb.-based Omaha By Design (OBD), a partnership between Omaha Community Foundation and City of Omaha, encompassed one of the most comprehensive urban planning processes ever undertaken by a North American city. OBD had little awareness as it embarked upon its plan to get its comprehensive urban design plan for aesthetic standards, green space [...]