Media Monitoring

November 30, 2009

Express bus service builds explosive sales and profitability

Situation: Paramus, N.J.-based Coach USA, a subsidiary of UK-based Stagecoach Group, turned to Hanser & Associates in 2005 to launch Chicago-based megabus.com, the first company in North America to offer intercity express bus service with fares as low as $1 via the Internet. Megabus.com launched service in March 2006 from its Chicago hub to eight [...]

Category : Events | Media Monitoring | Media Relations | Media Spokesperson Training | PR Counsel and Strategy Development | PR Program Management | Publishing | Social Media | Word of Mouth
January 21, 2009

International media relations drives record sales and profits

Situation: Scottsdale, Ariz.-based RSC Equipment Rental, the leading provider of equipment rental services for the construction, industrial/petrochemical, manufacturing and government sectors in the United States, Canada and Mexico, sought to increase awareness of the benefits of rental equipment vs. ownership.
PR Action: Hanser & Associates created an international media relations program targeting national trade and mainstream [...]

Category : Advising | Brand Development | Communicating | Connecting | Events | Listening | Media Monitoring | Media Relations | Media Spokesperson Training | PR Counsel and Strategy Development | PR Program Management | Publishing
January 21, 2009

PR/labor relations during strike maintains customer relations

Situation: In 1998, Denver, Colorado-based Qwest Communications International (then named US WEST) was faced with a labor strike by 36,000 members of the Communications Workers of America (CWA). In Iowa, 1,900 workers were off the job. In CWA, US WEST was dealing with a respected, savvy organization. Hanser & Associates was retained by US WEST [...]

Category : Advising | Communicating | Connecting | Events | Listening | Media Monitoring | Media Relations | Media Spokesperson Training | PR Counsel and Strategy Development | PR Program Management | Publishing | Word of Mouth
January 21, 2009

Recycling campaign supports fee change - participation remained high

Situation: Metro Waste Authority is the waste processing agency for Central Iowa. In addition to managing the area’s solid and toxic waste disposal, Metro Waste Authority (MWA) administers the recycling program for Des Moines and most of its 14 suburbs. MWA retained Hanser & Associates for communication strategy and counsel when fee structures for recycling [...]

Category : Advising | Communicating | Connecting | Listening | Media Monitoring | Media Relations | PR Counsel and Strategy Development | PR Program Management | Public Affairs | Publishing | Research | Word of Mouth
January 21, 2009

PR drives manufacturer’s nationwide product recall

Situation: Oskaloosa, Iowa-based Clow Valve Company, one of the nation’s leading manufacturers of fire hydrants, has millions of fire hydrants in use across the United States. Clow discovered in 2006 that a lubricant used in its Medallion and F2500 brand hydrants (manufactured 2002-2004) can corrode internal hydrant parts. The lubricant, containing a calcium [...]

Category : Advising | Communicating | Crisis Management | Listening | Media Monitoring | Media Relations | Media Spokesperson Training | PR Counsel and Strategy Development | PR Program Management | Publishing
January 20, 2009

Employment of persons with disabilities increased

Situation: Iowa City-based University of Iowa’s Employment Policy Group (EPG) is Iowa’s initiative to increase employment of persons with disabilities. EPG, a Hanser & Associates client since 1997, hired us to call attention to the “abilities” of persons with disabilities and get the message out statewide via news media.
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Category : Brand Development | Events | Media Monitoring | Media Relations | PR Counsel and Strategy Development | PR Program Management
January 20, 2009

PR nationwide results in #1 industry sales position

Situation: Nutley, N.J.-based Roche retained Hanser & Associates in 1999 to implement the nationwide launch of a several new FDA-approved drugs — Fuzeon, Pegasys, Tamiflu, Xeloda and Xenical.
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Category : Brand Development | Events | Media Monitoring | Media Relations | PR Counsel and Strategy Development | PR Program Management
January 20, 2009

PR protects University System during crisis

Situation: Palmer College of Chiropractic was established in 1895 in Davenport, Iowa by D.D. Palmer, founder of the chiropractic profession. Palmer Chiropractic University System (University) was created in 1991 bringing together Palmer College of Chiropractic West (San Jose, Calif.), Palmer College of Chiropractic Florida (Port Orange, Fla.) and Palmer College (Davenport). Today, enrollment is 2,400 [...]

Category : Crisis Management | Customer and Employee Relations | Media Monitoring | Media Relations | PR Counsel and Strategy Development | PR Program Management | Publishing
January 20, 2009

Media relations helps differentiate health care system

Situation: Des Moines, Iowa-based Iowa Health System is the state’s first and largest integrated health care system, and one of the largest health care systems in the United States. The organization operates hospitals and other facilities in seven large Iowa communities and Rock Island, Ill., supports a system of rural hospitals in 14 Iowa communities, [...]

Category : Brand Development | Media Monitoring | Media Relations | PR Counsel and Strategy Development | PR Program Management
January 20, 2009

Hand-washing demonstrations/info encourage residents to prevent influenza

Situation: With flu season bearing down and a shortage of flu vaccine making headlines in fall of 2004, Good Samaritan Hospital (GSH), located in Kearney, Neb., wanted to inform the public in central Nebraska of the importance of proper hand washing to help prevent the spread of bacterial and viral infections.
PR Action: Hanser & [...]

Category : Brand Development | Events | Media Monitoring | Media Relations | PR Counsel and Strategy Development | PR Program Management | Public Affairs | Word of Mouth