Media Monitoring
Express bus service builds explosive sales and profitability
Situation: Paramus, N.J.-based Coach USA, a subsidiary of UK-based Stagecoach Group, turned to Hanser & Associates in 2005 to launch Chicago-based megabus.com, the first company in North America to offer intercity express bus service with fares as low as $1 via the Internet. Megabus.com launched service in March 2006 from its Chicago hub to eight [...]
International media relations drives record sales and profits
Situation: Scottsdale, Ariz.-based RSC Equipment Rental, the leading provider of equipment rental services for the construction, industrial/petrochemical, manufacturing and government sectors in the United States, Canada and Mexico, sought to increase awareness of the benefits of rental equipment vs. ownership.
PR Action: Hanser & Associates created an international media relations program targeting national trade and mainstream [...]
PR/labor relations during strike maintains customer relations
Situation: In 1998, Denver, Colorado-based Qwest Communications International (then named US WEST) was faced with a labor strike by 36,000 members of the Communications Workers of America (CWA). In Iowa, 1,900 workers were off the job. In CWA, US WEST was dealing with a respected, savvy organization. Hanser & Associates was retained by US WEST [...]
Recycling campaign supports fee change - participation remained high
Situation: Metro Waste Authority is the waste processing agency for Central Iowa. In addition to managing the area’s solid and toxic waste disposal, Metro Waste Authority (MWA) administers the recycling program for Des Moines and most of its 14 suburbs. MWA retained Hanser & Associates for communication strategy and counsel when fee structures for recycling [...]
PR drives manufacturer’s nationwide product recall
Situation: Oskaloosa, Iowa-based Clow Valve Company, one of the nation’s leading manufacturers of fire hydrants, has millions of fire hydrants in use across the United States. Clow discovered in 2006 that a lubricant used in its Medallion and F2500 brand hydrants (manufactured 2002-2004) can corrode internal hydrant parts. The lubricant, containing a calcium [...]
Employment of persons with disabilities increased
Situation: Iowa City-based University of Iowa’s Employment Policy Group (EPG) is Iowa’s initiative to increase employment of persons with disabilities. EPG, a Hanser & Associates client since 1997, hired us to call attention to the “abilities” of persons with disabilities and get the message out statewide via news media.
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PR nationwide results in #1 industry sales position
Situation: Nutley, N.J.-based Roche retained Hanser & Associates in 1999 to implement the nationwide launch of a several new FDA-approved drugs — Fuzeon, Pegasys, Tamiflu, Xeloda and Xenical.
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PR protects University System during crisis
Situation: Palmer College of Chiropractic was established in 1895 in Davenport, Iowa by D.D. Palmer, founder of the chiropractic profession. Palmer Chiropractic University System (University) was created in 1991 bringing together Palmer College of Chiropractic West (San Jose, Calif.), Palmer College of Chiropractic Florida (Port Orange, Fla.) and Palmer College (Davenport). Today, enrollment is 2,400 [...]
Media relations helps differentiate health care system
Situation: Des Moines, Iowa-based Iowa Health System is the state’s first and largest integrated health care system, and one of the largest health care systems in the United States. The organization operates hospitals and other facilities in seven large Iowa communities and Rock Island, Ill., supports a system of rural hospitals in 14 Iowa communities, [...]
Hand-washing demonstrations/info encourage residents to prevent influenza
Situation: With flu season bearing down and a shortage of flu vaccine making headlines in fall of 2004, Good Samaritan Hospital (GSH), located in Kearney, Neb., wanted to inform the public in central Nebraska of the importance of proper hand washing to help prevent the spread of bacterial and viral infections.
PR Action: Hanser & [...]