Situation: Mitas, based in Prague, Czech Republic, is one of Europe’s leading producers of agricultural and industrial tires, operates three production facilities in Eastern Europe and maintains a global distribution network. The company (formerly named CGS Tyres) was prepared in 2010 to announce construction of the Mitas Tires North America’s first ag tire production facility [...]
Situation: Paramus, N.J.-based Coach USA, a subsidiary of UK-based Stagecoach Group, selected Hanser & Associates in 2005 to launch Chicago-based megabus.com, the first company in North America to offer intercity express bus service with fares as low as $1 via the Internet. Megabus.com launched service in March 2006 from its Chicago hub and seven other [...]
Situation: Scottsdale, Ariz.-based RSC Equipment Rental, the leading provider of equipment rental services for the construction, industrial/petrochemical, manufacturing and government sectors in the United States, Canada and Mexico, sought to increase awareness of the benefits of rental equipment vs. ownership. PR Action: Hanser & Associates created an international media relations program targeting national trade and [...]
Situation: Monroe, La.-based CenturyLink, the third largest telecommunications company in the United States, was formerly named Qwest Communications and US WEST. The company was faced with a labor strike by 36,000 members of the Communications Workers of America (CWA) in 1998. In Iowa, 1,900 workers were off the job. In CWA, US WEST was dealing [...]
Situation: Metro Waste Authority is the waste processing agency for Central Iowa. In addition to managing the area’s solid and toxic waste disposal, Metro Waste Authority (MWA) administers the recycling program for Des Moines and most of its 14 suburbs. MWA retained Hanser & Associates for communication strategy and counsel when fee structures for recycling [...]
Situation: Oskaloosa, Iowa-based Clow Valve Company, one of the nation’s leading manufacturers of fire hydrants, has millions of fire hydrants in use across the United States. Clow discovered in 2006 that a lubricant used in its Medallion and F2500 brand hydrants (manufactured 2002-2004) can corrode internal hydrant parts. The lubricant, containing a calcium acetate additive [...]
Situation: Iowa City-based University of Iowa’s Employment Policy Group (EPG) is Iowa’s initiative to increase employment of persons with disabilities. EPG, a Hanser & Associates client since 1997, hired us to call attention to the “abilities” of persons with disabilities and get the message out statewide via news media. Please Register or Login to read [...]
Situation: Roche Pharmaceuticals, now headquartered in South San Francisco, California, is a division of Basel, Switzerland-based healthcare pioneer Roche Group and is one of the largest pharmaceutical companies in the world by revenue. Roche’s first experience with a public relations-driven launch in the USA began in 1999 when the pharmaceuticals division retained Des Moines, Iowa-based [...]
Situation: Palmer College of Chiropractic was established in 1895 in Davenport, Iowa by D.D. Palmer, founder of the chiropractic profession. Palmer Chiropractic University System (University) was created in 1991 bringing together Palmer College of Chiropractic West (San Jose, Calif.), Palmer College of Chiropractic Florida (Port Orange, Fla.) and Palmer College (Davenport). Today, enrollment is 2,400 [...]
Situation: Des Moines, Iowa-based Iowa Health System is one of largest integrated health care systems in the United States. The nonprofit organization operates 25 hospitals in metropolitan and rural communities and more than 140 physician clinics to provide care throughout Iowa and western Illinois. Iowa Health System’s 20,000 employees work toward innovative advancements to deliver [...]