Media Monitoring
Hand-washing demonstrations/info encourage residents to prevent influenza
Situation: With flu season bearing down and a shortage of flu vaccine making headlines in fall of 2004, Good Samaritan Hospital (GSH), located in Kearney, Neb., wanted to inform the public in central Nebraska of the importance of proper hand washing to help prevent the spread of bacterial and viral infections. PR Action: Hanser & [...]
Retirement community uses long-term PR to exemplify “how a retirement community ought to be”
Situation: Des Moines, Iowa-based Calvin Community, a not-for-profit continuing care retirement community built in 1965 was approaching its 40th Anniversary and preparing for a major remodeling. Calvin’s management needed a new marketing plan to increase occupancy in the community’s 400-unit independent living, assisted living and skilled nursing facilities. Leaders called upon Hanser & Associates to [...]
Association becomes “voice of real estate”
Situation: The Des Moines Area Association of Realtors (DMAAR) is the trade association mobilizing the Des Moines real estate industry, serving member Realtors®, their clients and customers, and their communities. DMAAR in September 2006 wanted to increase its visibility. Please Register or Login to read the rest of this content.
Helping Iowans save for higher education
Situation: Created in 1998, College Savings Iowa (CSI) is the state’s 529 tax-advantaged college savings plan. CSI retained Hanser & Associates in June 2002 to build awareness and participation in the program via statewide public relations. Please Register or Login to read the rest of this content.
Energy company expands in Midwest
Situation: Privately held MidAmerican Energy Company (MEC) is the Des Moines-based subsidiary of Omaha, Neb.-based MidAmerican Energy Holdings Company, a Berkshire-Hathaway company. MEC is the largest utility in Iowa and serves more than 680,000 electric customers and more than 660,000 natural gas customers from Sioux Falls, SD to the Quad Cities area of Iowa and [...]
President announces United States’ energy policy
Situation: An historic event was planned at Ames, IA-based Iowa Energy Center when President George W. Bush agreed to announce the Bush administration’s new Energy Policy May 17, 2001 at IEC’s biomass energy conversion (BECON) complex, the only facility of its kind in the U.S. IEC’s mission is to improve Iowa’s total energy picture via [...]
Engine manufacturer increases presence through media relations
Situation: Algona, Iowa-based Hydrogen Engine Center, Inc. (HEC) designs, manufactures and distributes flex-fuel internal combustion engines for the industrial and power generation markets. The engines are capable of running on a multitude of fuels, including hydrogen, gasoline, propane, natural gas or ethanol. Publicly traded HEC produces engines that can fill the demand for cleaner burning [...]
Gourmet grocer breaks into new “market”
Situation: The Market at Jordan Creek, a 24,000 square ft. gourmet destination, opened in April 2007 in West Des Moines to offer customers options such as take-home meals, catering, foods from local producers and specialty desserts. PR Action: The Market retained Hanser & Associates to implement an integrated marketing campaign led by public relations. The [...]
Horse training company raises awareness, increases attendance
Situation: Pagosa Springs, Colo.-based Parelli Natural Horsemanship is an international horsemanship training company operating in Australia, United Kingdom and United States. Founded in 1981 by lifelong horseman and teacher Pat Parelli, the program combines common sense, psychology and communication; it teaches the human, not the horse. Parelli retained Hanser & Associates in 2007 as national [...]
City increases fishing, tourism and Web visits
Situation: The city of Pagosa Springs, in Southwest Colorado’s scenic Four Corners region where tourism is the #1 industry, was confronted in Summer 2008 with predictions of a sluggish economy and $4 per gallon fuel prices – posing a potentially disastrous tourism season. The city was committed to increasing visitors to the municipality where tourism [...]