Listening
PR/labor relations during strike maintains customer relations
Situation: Monroe, La.-based CenturyLink, the third largest telecommunications company in the United States, was formerly named Qwest Communications and US WEST. The company was faced with a labor strike by 36,000 members of the Communications Workers of America (CWA) in 1998. In Iowa, 1,900 workers were off the job. In CWA, US WEST was dealing [...]
Recycling campaign supports fee change – participation remained high
Situation: Metro Waste Authority is the waste processing agency for Central Iowa. In addition to managing the area’s solid and toxic waste disposal, Metro Waste Authority (MWA) administers the recycling program for Des Moines and most of its 14 suburbs. MWA retained Hanser & Associates for communication strategy and counsel when fee structures for recycling [...]
Church members better connected through Communications Audit findings
Situation: Established in 1844, the Iowa Annual Conference of the United Methodist Church (IUMC) is one of the oldest organized religions in the state of Iowa. In recent years, the IUMC recognized that its communication vehicles have not been as effective as they could be, yet struggled to determine which vehicles were ineffective and how [...]
Outcomes of survey measuring public support sway long-term plans of Board
Situation: Hanser & Associates was retained in 2005 by the Harrison County Conservation Board, when the board sought public input to substantially influence the Master Plan and other long-range plans being developed for the board. The Harrison County Conservation Board, established in 1967, oversees staff that operates 18 county conservation areas located on 1,316 acres. [...]
Manufacturer expands out-of-state – protects and builds reputation
Situation: Bayport, Minn.-based Andersen Corporation is the world’s largest manufacturer of wood windows and patio doors. Des Moines, Iowa-based EMCO Doors—Andersen’s wholly owned subsidiary since 2001—manufactures and distributes all-season/storm doors, is a top supplier to national retailers such as Home Depot, has an 80-year history in Des Moines and is a respected member of Iowa’s [...]
PR drives manufacturer’s nationwide product recall
Situation: Oskaloosa, Iowa-based Clow Valve Company, one of the nation’s leading manufacturers of fire hydrants, has millions of fire hydrants in use across the United States. Clow discovered in 2006 that a lubricant used in its Medallion and F2500 brand hydrants (manufactured 2002-2004) can corrode internal hydrant parts. The lubricant, containing a calcium acetate additive [...]
Employment of persons with disabilities increased
Situation: Iowa City-based University of Iowa’s Employment Policy Group (EPG) is Iowa’s initiative to increase employment of persons with disabilities. EPG, a Hanser & Associates client since 1997, hired us to call attention to the “abilities” of persons with disabilities and get the message out statewide via news media. Please Register or Login to read [...]
PR nationwide results in #1 industry sales position
Situation: Roche Pharmaceuticals, now headquartered in South San Francisco, California, is a division of Basel, Switzerland-based healthcare pioneer Roche Group and is one of the largest pharmaceutical companies in the world by revenue. Roche’s first experience with a public relations-driven launch in the USA began in 1999 when the pharmaceuticals division retained Des Moines, Iowa-based [...]
PR protects University System during crisis
Situation: Palmer College of Chiropractic was established in 1895 in Davenport, Iowa by D.D. Palmer, founder of the chiropractic profession. Palmer Chiropractic University System (University) was created in 1991 bringing together Palmer College of Chiropractic West (San Jose, Calif.), Palmer College of Chiropractic Florida (Port Orange, Fla.) and Palmer College (Davenport). Today, enrollment is 2,400 [...]
Media relations helps differentiate health care system
Situation: Des Moines, Iowa-based Iowa Health System is one of largest integrated health care systems in the United States. The nonprofit organization operates 25 hospitals in metropolitan and rural communities and more than 140 physician clinics to provide care throughout Iowa and western Illinois. Iowa Health System’s 20,000 employees work toward innovative advancements to deliver [...]