Research
Focus groups guide growth for financial advisor
Situation: DeWaay Capital Management (DCM), a nationally prominent financial planning firm, retained Hanser & Associates in 2002 to create a PR and marketing program to increase awareness and improve marketing and communications initiatives. Please Register or Login to read the rest of this content.
Helping Iowans save for higher education
Situation: Created in 1998, College Savings Iowa (CSI) is the state’s 529 tax-advantaged college savings plan. CSI retained Hanser & Associates in June 2002 to build awareness and participation in the program via statewide public relations. Please Register or Login to read the rest of this content.
Energy company expands in Midwest
Situation: Privately held MidAmerican Energy Company (MEC) is the Des Moines-based subsidiary of Omaha, Neb.-based MidAmerican Energy Holdings Company, a Berkshire-Hathaway company. MEC is the largest utility in Iowa and serves more than 680,000 electric customers and more than 660,000 natural gas customers from Sioux Falls, SD to the Quad Cities area of Iowa and [...]
Nationwide communications strategy propels success of trade organization
Situation: National Pork Producers Council (NPPC), with offices in Washington, DC and Clive, Iowa, is one of the nation’s largest livestock commodity organizations. It has producer members in 44 affiliated state associations and provides a unified voice for America’s pork producers on a wide range of industry and public-policy issues. Please Register or Login to [...]
Food production organization tunes into Americans’ opinion
Situation: Washington, D.C.-based CropLife America (CLA), established in 1933, is a national trade association whose member companies produce, sell and distribute nearly all of the crop protection and biotechnology products used by America’s farmers. CLA is the voice of the industry that ensures the responsible use of pesticides in order to provide a safe, affordable [...]
Horse training company raises awareness, increases attendance
Situation: Pagosa Springs, Colo.-based Parelli Natural Horsemanship is an international horsemanship training company operating in Australia, United Kingdom and United States. Founded in 1981 by lifelong horseman and teacher Pat Parelli, the program combines common sense, psychology and communication; it teaches the human, not the horse. Parelli retained Hanser & Associates in 2007 as national [...]
100+ news stories and 1,000 heroes launch memorial to Army’s first women and African-American officers
Situation: The museum at Fort Des Moines honors the U.S. Army’s first officer candidate class open to African-American men in 1917 during World War I and the establishment of the Women’s Army Auxiliary Corps in 1942 during World War II. Both groups were trained at Fort Des Moines. Hanser & Associates was retained in 2003 [...]
Global organization improved communication
Situation Association of Film Commissioners International (AFCI) is the worldwide association of more than 300 film commissions on six continents that assist on-location film, television and video production throughout the world. The Cheyenne, WY-based non-profit’s members serve as city, county, state, regional, provincial or national film commissioners for their respective governmental jurisdictions. Hanser & Associates [...]