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Winter 2012 (Q4)
We wish you Happy Holidays! Your Winter issue of Communication Strategies is now available. To view, click here. We hope you find this news from Hanser & Associates informative and helpful, including… Looking ahead: Media in 2013 International award for television ad Staff news: Hanser on industry Exec. Board; Van De Walle joins staff New [...]
Megabus.com and Hanser & Associates Win International Award
DES MOINES, IOWA (December 5, 2012) – Hanser & Associates, a national public relations and communication firm, won a prestigious Adrian Award in the Hospitality Sales & Marketing Association International (HSMAI) 2012 competition for a TV commercial created for megabus.com. Paramus, NJ-based megabus.com’s first TV commercial (“Megabus.com – Stay Connected”) depicting how customers stay connected [...]
June 30 = Social Media Day
Social Media Day – founded by Mashable – is an annual global event on June 30. Nine cities and one U.S. state have declared Social Media Day an official holiday! There were more than 1,400 Meetups with thousands of attendees worldwide in 2011. Two themes for Saturday, June 30, 2012 (the third annual Social Media [...]
Home & Garden Show grows with PR
Situation: Cleveland, Ohio-based Marketplace Events annually produces 34 consumer trade shows across North America. Hanser & Associates provided public relations services in support of the Des Moines Home & Garden Shows in 2003 through 2013 – 11 years total. The 2013 show helped Central Iowa homeowners find home and garden products/services, and money-saving ideas. PR [...]
Remembering Betsy Plank
“PR is fundamental to a democratic society…” This week the public relations profession – and industry – pause for a moment to remember Betsy Plank, one of the trailblazers and pillars of our profession. She passed away yesterday (May 23) at the age of 86, after mentored hundreds of fellow PR professionals. I [...]
Time for Innovative CEOs
When the Going Gets Tough, the Tough get… INNOVATIVE. During the economic recovery, adapting Joseph P. Kennedy’s inspiration is good guidance to American CEOs (and their PR counselors) for two reasons… Going gets tough… Turnover among American CEOs is up in 2010. According to a report by global outplacement consultancy Challenger, Gray & Christmas (CG&C), 441 CEOs departed January-April, 14 [...]
The Economist spotlights role of PR
More companies could avoid “bad publicity” and the associated costs by doing the right thing, and including public relations counsel in the formulation of their business strategy and decisions. That’s the conclusion of The Economist magazine in its January 14 print edition. The prestigous magazine’s Marketing and Public Relations feature story is entitled Public relations in the recession / Good news / [...]