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May 24, 2010

Remembering Betsy Plank

“PR is fundamental to a democratic society…”
 
This week the public relations profession – and industry – pause for a moment to remember Betsy Plank, one of the trailblazers and pillars of our profession. She passed away yesterday (May 23) at the age of 86, after mentored hundreds of fellow PR professionals.
 
I met Betsy 20 years [...]

Category : PRspective | Uncategorized
May 13, 2010

Time for Innovative CEOs

When the Going Gets Tough, the Tough get… INNOVATIVE.
During the economic recovery, adapting Joseph P. Kennedy’s inspiration is good guidance to American CEOs (and their PR counselors) for two reasons…
 
Going gets tough…
Turnover among American CEOs is up in 2010. According to a report by global outplacement consultancy Challenger, Gray & Christmas (CG&C), 441 CEOs departed January-April, 14 percent more than [...]

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January 14, 2010

The Economist spotlights role of PR

More companies could avoid “bad publicity” and the associated costs by doing the right thing, and including public relations counsel in the formulation of their business strategy and decisions.
That’s the conclusion of The Economist magazine in its January 14 print edition.  The prestigous magazine’s Marketing and Public Relations feature story is entitled Public relations in the recession / Good news / Other [...]

Category : PRspective | Uncategorized